boodleAI and Turnkey Partner to Enable Peer-to-Peer Donation Acquisition through AI Assistants

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boodleAI, the leading provider of AI assistants for nonprofit donor acquisition and P2P fundraising, and Turnkey, the nonprofit industry’s trusted P2P fundraising partner, have entered into a strategic partnership to deliver innovative AI-powered fundraising solutions to nonprofits.

Leading Peer-to-Peer (P2P) AI Fundraising Platform and Consultants Join Forces to Deliver New Donor Acquisition Solution

boodleAI, the leading provider of AI assistants for nonprofit donor acquisition and P2P fundraising, and Turnkey, the nonprofit industry’s trusted P2P fundraising partner, have entered into a strategic partnership to deliver innovative AI-powered fundraising solutions to nonprofits.

This partnership combines boodleAI’s AI-driven platform that allows nonprofit supporters to increase donations and find new donors with Turnkey’s deep expertise in P2P strategy, engagement, communications, and messaging. Together, boodleAI’s advanced technological capabilities and Turnkey’s expertise in P2P will help transform one of the fastest growing sectors of the nonprofit industry to help nonprofits engage their key supporters to fundraise faster, easier, and better than ever before.

“With over thirty years of experience with P2P messaging and engagement, Turnkey will undoubtedly help improve our product offering allowing us to catapult to a growing market faster and quicker,” said boodleAI CEO, Shawn N. Olds.

boodleAI provides an AI assistant (“boodle”) that helps nonprofit supporters identify, recruit, and engage donors from their social networks. boodle uses donation data and an algorithm that ranks each supporter's contacts in order of most likely to donate. It provides personalized messaging tailored for the recipient. The result is a faster and more efficient fundraising effort that reaches prospects in the supporter's network who look like the nonprofit's best donors, but who would have otherwise gone unnoticed.

The donors acquired in this manner are more apt to convert to recurring donors as the boodle assistant identifies prospects most likely to share an affinity with the nonprofit mission, helping to transform P2P campaigns into donor acquisition opportunities.

Nonprofit professionals trust Turnkey’s time-tested strategies to support their P2P fundraising efforts. Its unique fundraising model uses the recognition of individuals and teams – not incentives and prizes – to drive revenue for organizations and increase attachment to its mission. Its team of consultants, with deep in-house experience at some of the world’s most successful nonprofits, can help organizations overcome challenges or meet their goals.

“The boodle assistant helps P2P fundraisers be more successful, which makes them more productive financially for the nonprofit, and happier personally for themselves. All that makes it more likely they will return to fundraise again. The magic of P2P fundraising, in general, is that we use volunteer humans to deliver a message to a ‘list’ of people whom the fundraiser has identified as likely to give. As the P2P fundraiser browses through their contact list, that is what they are doing - identifying those likely to give. The boodle assistant puts that on hyperdrive since it brings in data that the fundraiser cannot know. Easier, faster, further. This will change the way our P2P fundraisers ask their peers for donations,” said Turnkey CEO, Katrina VanHuss.

About Turnkey
To learn more about Turnkey, visit https://www.turnkeyp2p.com.

About boodleAI
Founded in 2016, boodleAI is a persona discovery and messaging engine for peer-to-peer activation. It uses Artificial Intelligence and Machine Learning to help people discover contacts in their network that match particular personas and then deepen the connection with those contacts through messages that resonate. boodleAI is a unique SaaS platform that sits at the intersection of search engines, contact aggregation, enrichment tools, and messaging apps. Nonprofits use boodleAI to acquire new donors, by empowering their supporters to find contacts that look like their best donors and then reach out to them through an effective peer-to-peer ask.

For more information on boodleAI, visit https://www.boodle.ai.

For media enquiries about boodleAI and Turnkey’s partnership contact: Eric Okimoto, COO, boodleAI, eric(at)boodle.ai, (703) 995-5081.

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