81% of mobile owners age 16-34 now own smartphones and even many of those who don’t still prefer to complete tasks digitally.
SUNNYVALE, CA (PRWEB) April 18, 2016
Boopsie, Inc. broadened its reach into new strategic international markets with the addition of Abu Dhabi University, the internationally recognized academic institution focused on applied research that drives economic and social development in the region. This week, the leading platform-as-a-service provider for libraries worldwide announced that the customized app it created in partnership with Abu Dhabi University is now live.
“According to Nielsen, the UAE not only has one of the highest smartphone penetration rates in the Middle East, North Africa and Pakistan region, but smartphone usage continues to steadily rise among many age groups in the country. In fact, 81% of mobile owners age 16-34 now own smartphones and even many of those who don’t still prefer to complete tasks digitally,” says Megan Vizzini, Boopsie’s Executive Vice President. “Our partnership with Abu Dhabi University to create their mobile app was a great opportunity to help the internationally recognized university make its resources more available to researchers through a medium that continues to grow in popularity. Now that we’ve launched the app, we’ll continue to work with the University to help them further leverage this and other marketing tools to meet their strategic goals.”
Working closely with Abu Dhabi University, Boopsie developed a library-branded native mobile application that provides researchers with seamless access to authoritative content from trusted aggregators and publishers including EBSCO and Elsevier. The app connects users to these high quality resources on a user-friendly interface.
“The mission of Abu Dhabi University is to produce highly qualified career-oriented graduates who are well trained to fill regional and global needs through our university’s expertise in research, science and technology as well as engagement in community development,” says Omar Abbas, Abu Dhabi University Library Manager. “By working with Boopsie, we’re preparing our graduates for careers in research-oriented fields and for entry into a digitally driven workforce.”
Though Abu Dhabi University is Boopsie’s first United Arab Emirates-based client, Boopsie’s platform is used by dozens of international libraries and in multiple languages.
About Abu Dhabi University Library
The Abu Dhabi University (ADU) Library serves as the primary information source for students, faculty and staff of the University, as well others who visit the University. By combining the latest information technology with excellent public service, the library staff builds and maintains a rich information environment, facilitates access to it, and creates a place that functions as a hub of campus and community for scholarly activities.
The library and collections are designed to be as accessible as possible, incorporating the latest technology for immediate access to print and electronic materials, study areas, as well as computer labs and media equipment services. Well-trained librarians are available to assist you; whether you are searching for in-depth information or simply browsing for a book or a magazine to enjoy, the staff is here to help you locate these materials.
The library collection incorporates many genres of materials directly related to the current University curriculum, as well as traditional subjects and most popular interests. Furthermore, the library is prepared and willing to assist researchers with needs beyond institutional collections via interlibrary loan and borrowing agreements with other universities.
For further information about library services, please visit the library portal at: http://eportal.adu.ac.ae/adulib/
Boopsie, Inc. is the industry-leading mobile platform-as-a-service (PaaS) provider for over 4,000 library locations worldwide. Boopsie’s apps have been downloaded over 3.5 million times and are used by over 500,000 unique app users per month. Boopsie’s library-branded mobile apps are affordable, easy to deploy and maintain, and enable libraries of all types and sizes, including academic, corporate, public and special, to quickly acquire new users and increase circulation. Boopsie’s mobile apps are fully hosted and maintained by Boopsie’s U.S. based customer service organization and are designed for Android, iOS, Windows Phone 8, Kindle Fire and even Blackberry platforms. Boopsie enables 24/7 remote library access via the user’s device of choice. Visit Boopsie.com for more information about mobile apps for libraries. In 2015 Boopsie was acquired by an affiliate of Demco, who has 110 years of library experience and offers a full range of supplies, equipment, furniture and software, as well as comprehensive interior design services for libraries and schools nationwide.