Boopsie for Libraries Announces Tremendous Growth in 2014

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Over 4,000 library locations worldwide now use Boopsie to deliver library-branded mobile apps to deliver their services to library users on all major mobile devices.

Boopsie, Inc., the leading mobile platform-as-a-service provider for libraries worldwide, demonstrated a tremendous surge of momentum in 2014. Among other achievements, the company has grown its customer base by more than 30% over the previous year.

In addition to expanding its position as market leader among Public, Academic, and K-12 libraries, Boopsie now serves Corporate Libraries and Government & Military Libraries, having signed a global “Fortune 10” energy company; one of the largest cosmetics companies in the U.S.; and one of the most prestigious military-academic institutions in the world (Defense Language Institute). In addition to growing its customer base and expanding into new library industries, the company’s overall customer satisfaction is evidenced by an astoundingly high 96% renewal rate for its mobile Platform-as-a-Service.

“2014 was a great year for Boopsie,” said Tony Medrano, CEO of Boopsie. “Not only were we able to work with the library community to develop technologies that more efficiently deliver library services to users, we were also able to secure strategic partnerships that are helping us grow internationally and into new markets with a leveraged sales force. 2015 will be filled with even greater product, service, content and developments for libraries.”

New Boopsie technologies and services shipped in 2014 include Boopsie Analytics™, which enable libraries to track downloads, unique users, queries and channel visits made in their library-branded apps from a centralized web-based dashboard. The company also launched marketing services for libraries that have increased their library-branded mobile app usage by as much as 300% for individual libraries as well as consortia and state-wide systems such as Washington State and the State of Virginia.

Boopsie partnered with a number of leading digital content providers in 2014 to bring a seamless, native mobile experience to users including ProQuest, EBSCO, Baker and Taylor, Recorded Books, Overdrive, and 3M Cloud Library. Boopsie also expanded into re-selling digital content, such as Comics Plus (a digital catalog of 10,000 comics and graphic novels) and CoverCake (an in-app discovery tool for books-as-seen-on-TV).

Innovative strategic technology partnerships such as Parity Computing, Inc., which provides powerful data mining, analytics, and decision-support systems for STM publishers and research institutes; Spritz, which offers proprietary advanced speed-reading technology; and LoYakk a next-generation mobile engagement platform for Fortune 500 companies that facilitates collaboration will help Boopsie serve libraries looking for a mobile strategy that will be relevant far into the future.

As part of its international expansion plans, in 2014 Boopsie partnered with iGroup, the largest reseller of digital services to academic libraries in the Asia-Pacific region, serving more than 2,000 academic institutions and libraries.

Furthermore, a number of industry experts joined the Boopsie Advisory Board in 2014 including Fareed Adib, Global Head of Android Partnerships at Google; Dr. David Clementz, former CIO of Chevron-Texaco; Dr. Michael Housman, Chief Analytics Officer from Evolv, Inc., and other technology industry leaders.

About Boopsie
Boopsie, Inc. is the industry-leading mobile platform-as-a-service (PaaS) provider for over 4,000 library locations worldwide. Boopsie’s library-branded mobile apps are affordable, easy to deploy and maintain, and enable libraries of all types and sizes, including academic, corporate, public and special, to quickly acquire new users and increase circulation. Boopsie’s mobile apps are fully hosted and maintained by Boopsie’s U.S. based customer service organization and are designed for Android, iOS, Windows Phone 8, Windows Mobile, Windows 8, Kindle Fire and even Blackberry platforms. Boopsie enables 24/7 remote library access via the user’s device of choice. Boopsie also sells subscription services including a “Books-as-Seen-on-TV” subscription, a digital catalog of comics and graphic novels and a speed-reading technology. Visit Boopsie.com for more information about mobile apps for libraries.

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Tony Medrano
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