Chino Hills, CA (PRWEB) July 30, 2014
Bedros Keuilian, founder of the international Fit Body Boot Camp franchise and widely considered the top marketing expert in the fitness industry, just released his latest blog post detailing the enormous boot camp marketing potential of Facebook and how fitness boot camp owners can make the most of it.
“Too many people think it’s enough to just have a Facebook page for their boot camp,” says Keuilian. “They stick the page out there and post a few things now and then and hope that people will somehow magically find them. Unfortunately, they’re letting a huge amount of potential get away from them.”
In his post, Keuilian explains that while boot camp owners do need to be pro-active in their Facebook boot camp marketing efforts, the steps are simple and the most effective methods take very little time.
“Doing little or nothing with your Facebook page is like getting a free billboard on the busiest intersection in town and leaving it blank. You would never do that, so why would you waste the fitness boot camp marketing potential of the busiest social marketing intersection on the internet?”
One of the most important tips Keuilian shares in his post is to hold a Facebook contest among the boot camp’s existing clients. “Let your clients know that for the next thirty days, whoever posts the most comments about the boot camp, photos of their workouts or pictures documenting their progress will win a prize. Let them know they need to tag the boot camp in their post,” he explains. “The prize can be a gift card to a great restaurant, a free month of training, whatever you want.”
Keuilian says that the key to making the most of this strategy is to interact with everyone who comments on the clients’ posts. “You’re trying to reach and engage with your clients’ friends,” he explains. “So when they comment on the photos or offer congratulations to your clients, thank them for it and invite them to come in for a free workout.”
Keuilian adds that his boot camp owners have been getting great results using just this one strategy. “It’s basically the same as being referred by your clients. They’re already endorsing you to everyone they know by posting their great results,” he explains. “That makes it so much easier to get their friends to come in and give you a try and also to convert them to members once they do. It’s one of the most effective boot camp marketing strategies we use and it’s free and takes very little time.”
Keuilian shares other tips in the post on using Facebook to the best advantage, buts says that this one tip can be a game-changer for many boot camp owners. “The great thing about it is that the potential is truly unlimited. If boot camp owners do nothing else on Facebook, this one strategy can still make a huge difference for them.”
About Keuilian Inc.
Keuilian Inc. (est. 2007) was founded by fitness marketing and business consultant Bedros Keuilian, who has been named the “hidden genius” behind several of the biggest names in the fitness industry. In addition, he is also the founder of the popular fitness marketing blog, PTPower.com, and founder and CEO of the indoor fitness boot camp franchise, Fit Body Boot Camp.