San Diego, CA (PRWEB) April 02, 2014
Patients are getting savvier in researching physicians online before making a commitment to care. According to a recent study published by the Journal of the American Medical Association (JAMA), many patients are looking online for physician reviews and ratings before deciding on a physician. However, online ratings are just one of the many factors that influence a medical practice’s online presence.
As a response, San Diego web design agency Bop Design has released a list of tips for medical offices using before and after photos on their practice’s websites as part of a medical marketing strategy. “Quality photos can give patients a sense of what to expect when changing their appearance (in the case of reconstructive surgery or cosmetic dentistry), recovery time and progress or post-surgery scarring,” explains Bop Design Creative Principal Kara Jensen.
Here are Bop Design’s suggestions for medical offices about what to do (and what to avoid) when adding photos to a medical website.
Depending on the sensitivity of the procedure, medical offices should consider scheduling a professional photographer to take before and after photos of patients. While working with the photographer, medical office staff should ask for professional advice to later shoot images in-house.
Photographs should always be taken with a high-quality camera and always use a flash. Medical office staff should resist the temptation to snap quick pictures with camera-phones, as even the best quality images could look amateurish and devalue the perception of the quality of care or expertise.
“Before and after photos have the potential to create a lasting impact with patients and can make your medical website design look current and be more useful,” concludes Jensen. “However, haphazard use of photography can inadvertently drag down the perception of your site, so be sure to follow the tips above. If you’re not sure where to start or would like further advice, work with a web design professional to evaluate your medical website needs and develop a custom solution that will work well for your practice.”
Bop Design is a San Diego marketing and web design agency with offices also in Orange County, CA and the New York metro area. Specializing in B2B, Bop Design creates holistic marketing plans geared toward lead generation and business development. Bop Design offers services in branding, logo design, website design and development, responsive web design, SEO, PPC, social media and content marketing. http://www.bopdesign.com