Why not save those marketing dollars for a campaign that is thoughtful, creative, and actually differentiates yourself from other companies?
(PRWEB) December 31, 2013
Today, San Diego marketing firm Bop Design shared three marketing tactics to replace the annual company holiday card. In a push to build creative communications and customer relations, Business Principal Jeremy Durant suggests ditching the overused trend of a holiday card or email.
“It’s not that we don’t appreciate the gesture. It’s that, why not save those marketing dollars for a campaign that is thoughtful, creative, and actually differentiates yourself from other companies?” explains Durant.
The following are three ideas Durant recommends implementing instead:
Clever End of Year Reports
Maybe sales didn’t sky rocket this year, but maybe an executive presented at more than 20 industry events. Find creative ways to summarize the year to share with your customers and constituents. Most importantly, think of new ways to present the data instead of a typical email. “We recently received MailChimp’s Annual Report and love that despite they’re an email marketing platform, they created a parallax site to share the information,” says Durant.
Sharable Social Images
Facebook and Twitter are giving greater news feed real estate to images. Capitalize on this new format by creating fresh images with bold colors, imagery, and copy. Durant suggests keeping the message brief, such as “Happy Friday!”, “Welcome to the office, Karen!”, or “Check out our 300th blog post.” While these images can be quick to create with little to no budget required, be sure to design for each platform’s image dimensions to avoid pixelated or off-centered posts.
“If you absolutely must share holiday cheer, consider picking an unusual holiday to broadcast to your customers,” says Durant. He suggests think of the company culture and what holidays throughout the year best reflect it. “Is it National Bird Day for your aviary inspired logo? Is it a foreign holiday to highlight your international offices? Or is it National Pie Day because… pie is amazing.” Ideally, picking days between February and October gets the marketing piece out of the busy email inbox clutter.
Bop Design is a San Diego web design and development agency with offices also in Orange County, CA and the New York metro area. Specializing in B2B marketing, Bop Design creates holistic marketing plans geared toward lead generation and business development. Bop Design offers services in branding, logo design, website design and development, responsive web design, SEO, PPC, social media, and content marketing.