Industry specific wording on subpages not only speaks directly to the interested visitor, but also increases SEO page ranking when new visitors are searching for a specific loan need.
San Diego, CA (PRWEB) January 14, 2014
Today, San Diego web design and development agency Bop Design release a new website design for California based loan customer service company First Associates. First Associates provides loan and lease servicing for a multitude of industries including solar, education, credit unions, and commercial banks.
“To resonate with such diverse audiences, First Associates was in need of a website that clearly stated its value proposition while not appearing generic to new visitors,” says Kara Jensen, creative principal of Bop Design.
To address the needs of website visitors seeking loan and financing information, First Associates’ website had to present a professional and helpful brand identity at the forefront. Bop Design incorporated the existing branding of First Associates, while choosing new images that emotionally appeal to visitors.
“Scalable | Flexible | Secure | Compliant” spells out the core business principles of First Associates, assuring customers that their experience from start to finish will go smoothly. The scrolling bar below addresses all of the company’s separate areas of expertise and provides a personalized experience to each user based on industry.
“Industry specific wording on subpages not only speaks directly to the interested visitor, but also increases SEO page ranking when new visitors are searching for a specific loan need,” says Jensen.
Visit the new website at 1stassociates.com and contact Bop Design today for a web design consultation.
Bop Design is a San Diego marketing agency with offices also in Orange County, CA and the New York metro area. Specializing in B2B marketing, Bop Design creates holistic marketing plans geared toward lead generation and business development. Bop Design offers services in branding, logo design, website design and development, responsive web design, SEO, PPC, social media, and content marketing. http://www.bopdesign.com.