Bop Design Releases New Website and Corporate Identity Package for The Newport Group

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California based executive search firm turns to local agency for experience in B2B marketing.

The Newport Group

The Newport Group

For The Newport Group, Bop Design created a complete corporate identity package and new website to reflect its growth into new client industries.

Today, Bop Design announced the launch of a new website and branding package for executive search firm The Newport Group. After serving the industry since 1995, The Newport Group needed new branding materials to reflect the growth of the company into new practice areas, as well as establish their firm as a dependable resource for hiring executives.

“The Newport Group has worked in the executive search and placement services since 1995, yet the brand and marketing assets had not grown with the company,” says Kara Jensen, creative principal of Bop Design. “For The Newport Group, Bop Design created a complete corporate identity package and new website to reflect its growth into new client industries.”

For the brand package, Bop Design created a new logo, stationery and printed marketing assets such as industry-specific sales sheets and recruiter brochures. The materials acted as a credible leave-behind for meetings with hiring managers, tailored to the needs of each specific industry. The copy addressed the obstacles and goals of a hiring manager, while the design effectively delivers the brand message as a polished business. The logo established the “look and feel” of the brand, as well as tie together individual marketing materials.

For the website, The Newport Group wanted to generate confidence among HR decision makers and corporate boards seeking an executive search partner. The website incorporated the design elements established from the corporate identity materials. In addition, it was important for the Newport Group to not be recruitment firm for every industry, rather specialize and work in specific areas to better build and tailor their services for challenges experienced by specific industries.

“With this in mind, Bop Design created a website to act as a qualifier tool that quickly explains their industry practice areas and ensures the website draws the ideal customer,” says Jensen.

To see the live website, visit


Bop Design is a San Diego web design and development agency with offices also in Orange County, CA and the New York metro area. Specializing in B2B marketing, Bop Design creates holistic marketing plans geared toward lead generation and business development. Bop Design offers services in branding, logo design, website design and development, responsive web design, SEO, PPC, social media, and content marketing.

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Jeremy Durant
Bop Design
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