Bop Design Releases New B2B Content Marketing White Paper

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Guide lists ideas to improve content across blogging, social media, direct mail and more.

Content Marketing White Paper

Content Marketing White Paper

If your most recent post date is making your squirm, chances are you’re in need of some new content ideas.

Today, Bop Design released its first content marketing white paper, titled “Content Refresh: Creative Ideas to Reinvigorate a Content Marketing Plan.” The free white paper assists marketing directors who may have an established content channel, but are facing management and timely posting problems.

“B2B marketers constantly struggle with creating engaging content for their audiences,” says Jeremy Durant, business principal of San Diego marketing firm Bop Design. “With so many diverse platforms out there, writing an exciting piece every time can become challenging.”

By downloading “Content Refresh,” users can…

  • Gain new ideas to add to a content marketing calendar
  • Learn how sponsored content works
  • Understand the best publishing platform for business blogging

“When was the last time you updated your company Facebook page? Or blog? Or that ‘monthly’ newsletter?” asks Durant. “If your most recent post date is making your squirm, chances are you’re in need of some new content ideas.”

The white paper is now available for download on the Bop Design website.


Bop Design is a San Diego marketing agency with offices also in Orange County, CA and the New York metro area. Specializing in B2B marketing, Bop Design creates holistic marketing plans geared toward lead generation and business development. Bop Design offers services in branding, logo design, website design and development, responsive web design, SEO, PPC, social media, and content marketing.

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Jeremy Durant
Bop Design
+1 (619) 330-0730 Ext: 803
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since: 10/2009
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