Wealth management websites tend to be stuffy and traditional and we designed the Bradley website to be more emotionally engaging.
San Diego, CA (PRWEB) August 19, 2014
Today, Bop Design announces the launch of a new responsive website design for San Francisco-based private wealth management firm Bradley & Company.
Bradley & Company approached Bop Design in need of an updated website to attract high net worth individuals. Their current website featured an uninspiring design, with old web features such as a flash video on the homepage that does not work on mobile platforms.
“Bradley & Company prides itself on their unique process to client services as well as their cutting-edge approach, and needed a website and infographics to accurately communicate those values,” said Jeremy Durant, business principal at Bop Design.
Bop Design developed a website that took prospect clients through an interactive journey with scrolling features and original infographics on the homepage. With this unique approach, prospective clients are able to envision their future with Bradley & Company as a partner. “Wealth management websites tend to be stuffy and traditional and we designed the Bradley website to be more emotionally engaging,” stated Durant.
Bradley & Company didn’t want to lose their robust video library but needed a way to draw attention to them without compromising the website’s usability. Through every step of the illustrated process, users can watch a brief video on that specific step in order to build trust and understanding.
Finally, the website features responsive web design allowing for users to browse the interactive Bradley & Company website easily across mobile, tablet and desktop devices.