The Perfect Workout website needed not only to educate customers of the program’s benefits, but also answer core concerns and questions customers have when trying a new fitness regimen.
San Diego, CA (PRWEB) November 26, 2013
Today, Bop Design announces the launch of a new health & wellness client website for The Perfect Workout. Built on the platform of slow-motion strength training, The Perfect Workout sought out a design team to help communicate the physical and mental benefits to the workout regimen.
“Diet and exercise is very personal for many people,” says Kara Jensen, creative principal of San Diego web design agency Bop Design. “The Perfect Workout website needed not only to educate customers of the program’s benefits, but also answer core concerns and questions customers have when trying a new fitness regimen.”
To explain the successful results, Bop Design showcased “social proof” of The Perfect Workout through client photos and testimonials. By highlighting clients’ stories, The Perfect Workout convinces visitors of the program’s ability to achieve results. Additionally, the client stories feature a diverse set of customer situations before starting the program, such as weight gain, high cholesterol, age, sport injuries, and depressed mood.
“Including a variety of client testimonials makes the stories relatable to a larger audience and explains how The Perfect Workout works for both simple and complex conditions,” says Jensen.
Finally, the website navigation addresses common concerns when experimenting with a new workout regimen, such as trainer experience, body image, and beginner/novice exercisers. The navigation immediately answers skeptical users with “What Is It?” and “Why It Is Perfect?” accompanied with calls to action to start experiencing The Perfect Workout.
Bop Design is a San Diego marketing agency with offices also in Orange County, CA and the New York metro area. Specializing in B2B marketing, Bop Design creates holistic marketing plans geared toward lead generation and business development. Bop Design offers services in branding, logo design, website design and development, responsive web design, SEO, PPC, social media, and content marketing. http://www.bopdesign.com.