The finance and banking industry consists of many established players, so bringing a new business to the marketplace provides the challenge to compete against national, regional, and local business.
San Diego, CA (PRWEB) December 10, 2013
Today, Bop Design announced the new brand launch of San Diego financial services consulting firm Gallman Consulting Group, Inc. Gallman Consulting approached Bop Design as a new business to the industry, with years of experience but lacking a professional brand that communicated its expertise in strategic planning, business and product development, marketing, and training specifically for wealth management firms.
While Gallman Consulting serves the financial industry, the company’s unique value proposition is their synchronizing of a business across multiple silos (sales, marketing, new product development, asset managers, and more). With such a broad scope, it was important to convey a cohesive brand that can specialize in so many focus areas and seamlessly tie them together.
“The finance and banking industry consists of many established players, so bringing a new business to the marketplace provides the challenge to compete against national, regional, and local business,” says Jeremy Durant, business principal of San Diego web design firm Bop Design. “This is where Bop Design comes in with our new logo and website design, which provides that professional and credible business look and feel.”
For the logo, Bop Design drew on the firm’s core competency: the ability to build relationships. Gallman Consulting serves a diverse array of clients – from asset managers to advisors to platform providers – but its key strength is in establishing solutions and supporting clients throughout the implementation process. The gold and deep navy color choice of the logo depicts sophistication that distinctly positions itself against financial competitors.
The website structure eschews the traditional rotating images homepage display for a simpler, text based landing page. The homepage features the firm’s tagline, “Your Partner For Growth” front and center, with an arrow pointing to the top five services below. This visual “call to action” illustrates to the audience Gallman’s key levels of service and points them where to learn more.
Each call to action touches on a level of expertise within Gallman Consulting and asks strategic immediate and long-term questions of the visitor. For example, “Training” asks “Who will train your sales team to achieve both your short-term goals and your long-range objectives?”
“These questions not only get the user thinking about important components of their business, but also provide a sneak peek to the consulting process with Gallman,” says Durant. “By positioning Gallman as a forward-thinker, website visitors are more inclined to schedule a consultation.”
Bop Design is a San Diego marketing agency with offices also in Orange County, CA and the New York metro area. Specializing in B2B marketing, Bop Design creates holistic marketing plans geared toward lead generation and business development. Bop Design offers services in branding, logo design, website design and development, responsive web design, SEO, PPC, social media, and content marketing. http://www.bopdesign.com.