Bop Design Shares Tips to Remain on Google’s Good List

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In light of Rap Genius shutdown, San Diego web development agency shares top reasons websites are blacklisted.

Knowing your target audience and sticking to it will create the best web search experience and keep your business protected from shutdowns.

Yesterday, Google shut down multi-million dollar startup Rap Genius after they committed some suspicious link building practices. Since the release of Hummingbird, Google strives to award sites implementing natural, conversational and—most importantly—ethical SEO practices with the highest value search rankings.

“With Hummingbird in effect, every business can’t expect to rank for every slice of the pie,” explains Jeremy Durant, business principal of San Diego web design and development agency Bop Design. “Knowing your target audience and sticking to it will create the best web search experience and keep your business protected from shutdowns.”

As Google continues to ban websites that choose poor SEO practices, Durant shares the most common poor SEO tactics that should be avoided:

Bad link building

Sending a massive request to exchange links at a high volume—unrelated to what the brand and content is actually about—is not only bad for Google, it creates a misleading and uninformed experience for the site visitor.

Unrelated keywords

“If you’re a B2B services firm, there’s no value in ranking for pop culture terminology,” says Durant. He continues that any visits as a result of unrelated keyword searches aren’t there for its products or services.

Duplicate content

“This practice wasn’t always frowned upon. In fact, Matt Cutts of Google Webspam recognizes that a good percentage of Internet content is duplicative,” says Durant. He explains the line is crossed when creating multiple pages with the same content that is not related to your company website (e.g. creating a website for all the states in the U.S.). This attempt at monopolizing search results is manipulative and not allowed by Google.

Excessive HTML tags

Embedding keywords into the heading and title tags of a website is now being examined more scrupulously as Google finds many website with multiple tags to rank in search results.

Bop Design is a San Diego marketing agency with offices also in Orange County, CA and the New York metro area. Specializing in B2B marketing, Bop Design creates holistic marketing plans geared toward lead generation and business development. Bop Design offers services in branding, logo design, website design and development, responsive web design, SEO, PPC, social media, and content marketing.

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Jeremy Durant
Bop Design
+1 (619) 330-0730 Ext: 803
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