Since the initial launch by Bop Design five years ago, Brain Parade experienced tremendous growth from expanding their products and target audiences, in which the previous website no longer accurately reflected.
San Diego, CA (PRWEB) April 16, 2014
Today, Bop Design, a San Diego web design firm, launched the new website for visual education app provider Brain Parade.
“Brain Parade is more than just an education tool, it’s created a vibrant community of parents, instructors and institutions passionate about the way technology can improve and transform the learning environment for children with autism and special needs,” says Kara Jensen, creative principal at Bop Design. “Since the initial launch by Bop Design five years ago, Brain Parade experienced tremendous growth from expanding their products and target audiences, in which the previous website no longer accurately reflected.”
Because of their large mobile audience, the new Brain Parade website incorporates responsive web design. As an educational technology provider selling a tablet app, not only did responsive design address parents and educators from all devices—it also positioned the brand as an innovative, efficient technology solution.
“While Brain Parade’s three main audiences are parents, instructors and education institutions, all three have one goal in mind: to improve the learning of children with autism and other special needs,” says Jensen. Imagery for the website not only reinforces a happy educational experience, it communicates specific benefits for each audience. Call outs to download the free and paid versions of the app from iTunes are prominent on multiple pages.
Finally, the website serves as an ongoing resource for Brain Parade to provide company updates in the form of a blog and news sections. As a company passionate about the autism community, the website allows them to show their consistent involvement in community events.
See the full website on BrainParade.com.
Bop Design is a San Diego marketing and web design agency with offices also in Orange County, CA and the New York metro area. Specializing in B2B, Bop Design creates holistic marketing plans geared toward lead generation and business development. Bop Design offers services in branding, logo design, website design and development, responsive web design, SEO, PPC, social media and content marketing. http://www.bopdesign.com