Following a recent merger, TencerSherman needed positioning as a larger, national firm to communicate litigation as an effective choice for business decision makers.
San Diego, CA (PRWEB) January 21, 2014
Today, Bop Design announces the launch of a new brand and website for law firm TencerSherman LLP. TencerSherman specializes in business-related litigation, such as commercial, labor, securities and intellectual property but lacked the marketing materials necessary to promote and build the business.
“TencerSherman featured an outdated website, no logo or cohesive brand message and zero search rankings within Google,” says Jeremy Durant, Business Principal of web design firm Bop Design. “Following a recent merger, TencerSherman needed positioning as a larger, national firm to communicate litigation as an effective choice for business decision makers.”
For the website, Bop Design created a straightforward, SEO friendly design and layout. As a law firm that combines national professionalism with a personal touch, the website explains their practice areas within four pillars: Experience, Strategy, Teamwork and Quality. The “News” section is positioned prominently under the main homepage image to share recent company successes and commentary of high profile cases.
For the logo, Bop Design conducted market research and created three separate logo concepts, ultimately choosing the final logo pictured. Representing a secure connection, it abstractly communicates the connected approach TencerSherman has with their clients and their industries.
“Ultimately it’s a clean and modern icon that doesn’t distract from the materials it is incorporated in, such as the website, stationery and business cards,” says Durant.
The website is now available to view at TencerSherman.com.
Bop Design is a San Diego web design and development agency with offices also in Orange County, CA and the New York metro area. Specializing in B2B marketing, Bop Design creates holistic marketing plans geared toward lead generation and business development. Bop Design offers services in branding, logo design, website design and development, responsive web design, SEO, PPC, social media, and content marketing. http://www.bopdesign.com