Bop Design Analyzes Website Homepages of San Diego Mayoral Candidates

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On local Election Day, San Diego web design agency shares thoughts on which candidate’s website best communicates to the public through an effective user interface and design.

While we’ll leave the outcomes pontificating to the pros, Bop Design examined the homepages of the top three candidates so see how they measured up in design, development, and promoting their brand.

Today, San Diego votes for a new mayor after Mayor Filner’s exit from office previously this year. In advance of the results, Bop Design shared thoughts and feedback on the websites of the leading candidates Kevin Faulconer, Nathan Fletcher, and David Alvarez.

“While we’ll leave the predictions to the paid prognosticators, Bop Design examined the homepages of the top three candidates to see how they compared in design, development, and brand consistency,” says Kara Jensen, creative principal of Bop Design.

The following are the findings from Bop Design:

Current City of San Diego Councilmember Faulconer understands call to action, a critical component when trying to raise funds, increase volunteers, and maximize votes. The website opens with a video “Kevin Faulconer: A Better San Diego” along with buttons to contribute or get involved in the campaign. “The website itself lacks white space, an important and often overlooked design rule, and has too many large images and icons fighting for a visitor’s attention,” says Jensen.

“Back for round two, Fletcher gets immediate bonus points for using our preferred open source content management system: WordPress,” says Jensen. Unlike Faulconer, Fletcher’s homepage utilizes more white space and sleeker imagery. There are prominently displayed social media accounts and timely, original blog content – encouraging users to follow him on Twitter and read up on campaign developments. The only strike against Fletcher is his apparent excitement for rotating homepage images. “Instead of progressing slowly left to right, photos quickly pan in and out from the top, bottom, and sides, mimicking a businessman who just discovered animation in PowerPoint,” said Jensen.

“While arguably the underdog in this mayoral race, Alvarez wins a gold star for his homepage,” says Jensen. Refreshing white space, friendly images, and easy navigation. Jensen notes the site still has amateur web design and development flaws – the top navigation is cramped next to his campaign logo while social and call to action buttons could be better integrated. “But at first glance a job well done,” says Jensen.

Bop Design is a San Diego web design agency with offices also in Orange County, CA and the New York metro area. Specializing in B2B marketing, Bop Design creates holistic marketing plans geared toward lead generation and business development. Bop Design offers services in branding, logo design, website design and development, responsive web design, SEO, PPC, social media, and content marketing.

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Kara Jensen
Bop Design
+1 619-330-0730 Ext: 801
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since: 12/2010
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