Bop Design Encourages Businesses to Prioritize Quality Web Design Before On-Page SEO Tactics

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Recent study stresses importance of eye-catching, visually appealing website to retain visitors.

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If you optimize an outdated or confusing website, your potential clients will simply take one quick look at your shabby site and then move onto the next—your competitor.

A recent joint study between researchers at Harvard University, the University of Colorado at Boulder, and the University of Maryland found that website users make split decisions about the visual appeal of a website within an instant of seeing it. San Diego web design company Bop Design released a list of considerations that web marketers should take into account before optimizing their on-page SEO. “Today’s web user is savvier than ever,” says Bop Design business principal Jeremy Durant. “If you optimize an outdated or confusing website, your potential clients will simply take one quick look at your shabby site and then move onto the next—your competitor.”

Durant continued with five reasons web marketers should consider combining their SEO objectives with a web design update.

Web Design is Critical
A website can rank for every important targeted keyword phrase but if web visitors are being directed to an outdated, unintuitive website, all SEO tactics will be implemented in vain. “To invest in SEO without an attractive updated site is like investing in a new driveway for a house that is sagging under the decay of termites. Neighbors might see it from the sidewalk, but will not want to go near it,” continues Durant.

Conversion is Lead Generation
Once a visitor finds a business website through a search engine and lands on the website, conversion tools (guides and white papers that require form completion to access) will help the website become a client gateway. If there is nothing on the website to capture contact information from potential clients, web marketers are wasting an opportunity for continued engagement.

Web Coding Matters
The back-end website programming code needs to be clean and easily crawlable by search engines before you spend any resources on SEO upgrades. A business website should adhere to the most current web standards by the Worldwide Web Consortium to ensure that the site’s code is SEO-friendly.

Economies of Scale
Employing a larger team of specialists all at once is less costly than hiring a team of individual freelancers (SEO consultant, copywriter, web developer, web designer, etc.) and managing them internally. “If you’re unsure whether or not you should focus on immediate search engine optimization for your website, there are many quality web design companies who can review your site, check your current SEO settings, and determine whether search engine optimization alone is right for you at this time, or if you should consider a fully-integrated complete website design update,” says Durant.

Holistic Approach
With one team working on a web marketing strategy “under one roof”, the team can work on each website using a proven, cohesive and coordinated strategy. Reputable web design companies consider every aspect of a business’ online needs while building, refreshing or optimizing a website. Having a clear set of goals before the project begins will help save time on web development strategies and can make it easier for businesses to stay in budget.

Bop Design is a San Diego web design agency with offices also in Orange County, CA and the New York metro area. Specializing in B2B marketing, Bop Design creates holistic marketing plans geared toward lead generation and business development. Bop Design offers services in branding, logo design, website design and development, responsive web design, SEO, PPC, social media, and content marketing.

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Jeremy Durant
Bop Design
+1 (619) 330-0730 Ext: 801
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since: 12/2010
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