Boxman Studios Creates Mobile Makeup Room Out of Shipping Container for Cosmetics Giant

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The beauty experts at COVERGIRL are taking to the streets this summer inside a modified shipping container provided by Boxman

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Boxman has been fantastic to work with. Everything from structural
customization to the logistics of delivery, setup and transportation of the
COVERGIRL box have been great.

The beauty experts at COVERGIRL are taking to the streets this summer inside a modified shipping container provided by Boxman Studios. The Easy Breezy Summer Block Party is hitting major cities throughout the country, starting and ending in New York City, and stopping by Lollapalooza and the MTV Video Music Awards along the way.

COVERGIRL’s mobile marketing tour, created by G7 Entertainment Marketing, offers a new level of brand engagement, traveling to their consumers and allowing them to sample products with the help of COVERGIRL’s beauty professionals. Guests will enjoy complimentary summer-inspired makeup and manicure applications, beauty tutorials, and product sampling. All experiences are designed to share with friends via social channels.

The entire experience takes place in a branded, customized 20-foot shipping container. When traveling between locations, the container becomes something like a mobile billboard for the brand complete with the beautiful faces of Sofia Vergara and other Covergirls. When the unit is open, it’s a fully immersive mobile COVERGIRL makeup experience that passersby can’t help but notice.

"Boxman has been fantastic to work with. Everything from structural customization to the logistics of delivery, setup and transportation of the COVERGIRL box have been great.” states Chappel McCollister, Senior Account Executive for G7 Entertainment Marketing. “There are a lot of moving pieces to this project and Boxman Studios has been able to accommodate every curveball thrown their way. Our overall experience working with Boxman has been a great and they have proven to be a very trusted partner for G7."

About Boxman Studios
Founded in 2009, Boxman Studios offers design, development, and deployment services of customized shipping containers, modifying them for a range of markets and applications around the world.

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Vinay Patel
@boxmanstudios
since: 07/2009
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