New Mobile Interactive Retail Concept is Made from Shipping Containers

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Boxman Studios deploys interactive retail concept for Razorfish at the NRF annual convention.

Boxman Studios
We challenged the Boxman team along the way with ambitious requirements and they ultimately responded & delivered a world-class brand immersion environment.

Digital agency Razorfish and their Emerging Experiences group unveiled what the future of retail will look like at the recent National Retail Federation Annual Convention and Expo in New York City.

Since 2009, Boxman Studios has worked with global brands to create some of the most iconic structures imaginable out of old shipping containers, and the RZRShop by Razorfish is no exception. Packed with more technology than most permanent retail stores, RZRShop discreetly hides meters and meters of electrical wiring to power and connect gaming consoles, track lighting, speakers, computers, a projector, one 46″ LED display, four 75″ LED displays, and an entire rack of servers.

“It truly is a one-of-a-kind retail experience,” says Boxman Studios CEO David Campbell.

Utilizing a groundbreaking 5D Retail Experience Platform, RZRShop minimized inventory while maximizing floor space, as the 5D Platform seamlessly bridges across digital devices and platforms to drive product engagement and arm in-store staff with digital tools.

The experience started with a Kinect-powered dual screen interactive soccer game, where users were rewarded with a RZRSport drink based on performance. From there visitors designed their own surfboards by choosing the material of the board, the graphics, color, and other customizable options as they watched in real time while their choices were projected onto an actual surfboard.

In the end, the Emerging Experiences team was impressed with the results of the show. Steve Dawson, Global Technology Director, had this to say: “Working side-by-side with Boxman [Studios] over the course of the last few months has been a wonderful experience. They were able to operate as a natural extension on our team and were instrumental in bringing our vision to life. We challenged the Boxman team along the way with ambitious requirements and they ultimately responded & delivered a world-class brand immersion environment.”

About Boxman Studios

Founded in 2009, Boxman Studios offers design, development, and deployment services of customized shipping containers, modifying them for a range of markets and applications around the world. For more information about Boxman Studios, visit

About Razorfish

Emerging Experiences Comprised of designers, tinkerers, developers and dreamers, the Razorfish Emerging Experiences team creates never before seen experiences by blending the digital and physical. Their two innovation labs serve as a research and development tool for Razorfish and are where the team gets hands-on with new and emerging technologies. Visit for more information. Follow Razorfish Emerging Experiences on Twitter at @razorfishee.

Contact: Boxman Studios
David Campbell - dcampbell(at)boxmanstudios(dot)com - 704-333-3733
Megan Walker - mwalker(at)boxmanstudios(dot)com - 704-333-3733

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Jim Mitchem
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