BrainBank appoints Ludwig Melik as CEO and announces major new investment to fuel growth for its collaborative Innovation Management software

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BrainBank Software, the pioneering innovation management software solution provider, appoints Ludwig Melik as CEO and announces major new investment to fuel growth for its collaborative Innovation Management software

BrainBank Innovation Management platform

BrainBank Innovation Management platform

We have seen an incredible increase in interest and demand in the innovation market over the last two years. With Ludwig joining the team, I am excited to be able to focus my attention on our customers, partnerships and product strategy,

BrainBank announces new leadership with Ludwig Melik a cloud enterprise software veteran, previously President of Upland Software, joining the company as CEO as well as major new investment to help fuel product innovation and drive customer success for its cloud-based collaborative Innovation Management software.

“We have seen an incredible increase in interest and demand in the innovation market over the last two years. With Ludwig joining the team, I am excited to be able to focus my attention on our customers, partnerships and product strategy,” said BrainBank’s cofounder, Andre Laurin. “Ludwig’s experience and leadership will be a powerful addition to the company as we continue to grow.”

The investment in BrainBank puts in place a new Board of Directors and an experienced management team with a track record of customer success, led by Ludwig Melik as the new CEO for BrainBank, who most recently served as President of Upland Software, an Enterprise Work Management cloud solution provider. Ludwig has more than 20 years of experience in the enterprise software market, with a background that includes President and VP Sales roles in both public and private companies. As cofounder at Tenrox, cloud-based project management business, Ludwig built the sales and marketing systems and teams and was intimately involved in developing the company’s go-to market strategy. At Upland Software, Ludwig led the company to complete multiple acquisitions and IPO on Nasdaq within 30 months.

Andre Laurin a principal shareholder and cofounder stays on as a Senior Innovation Strategist. Karell Ste-Marie also a cofounder will stay on as CTO to help shape BrainBank solution’s future success.

Project Portfolio Management (PPM), Application Life-Cycle Management (ALM) and Product Lifecycle Management (PLM) markets have significantly matured and consolidated over the last decade. The projects, services and products managed by these solutions are conceived by Innovation Management software. “Most organizations have a primitive system to collect and develop ideas and suggestions from their team. Innovation management is the next frontier in cloud enterprise software as organizations look to build social communities for idea generation and development by employees, customers and partners who are actively engaged in the innovation process” said Ludwig Melik CEO of BrainBank Software. “This is a very exciting time in the Innovation Management market. By focusing the campaigns on our customers’ main challenges aligned with their strategy, organizations can find, nurture and develop the right ideas that impact customer experience and build a powerful, effective and sustainable innovation engine.”

About BrainBank

Founded in 1999, BrainBank is the pioneering platform for cloud-based Innovation Management. Collaborate, develop and capitalize on the best ideas from your employees and community - customers, partners and suppliers. This collective knowledge builds the economic moat for your brand, linking ideas to projects that lead to market beating future growth and profits. BrainBank is trusted by some of the world’s most respected organizations and best recognized brands including Bruce Power, Bridgestone, Nestlé, Sempra Energy, Towers Watson and Verizon with millions of internal and external users. To learn more, visit http://www.brainbankinc.com.

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