Brand building expert Brian Dobson says companies should tell their stories in the context of news, not overburdened with platitudes. Stick to the fact about your products and services.
Ridgefield, Connecticut (PRWEB) August 29, 2014
Start-ups and medium-sized companies should be aggressive in brand building programs to gain market position by utilizing news stories when competing against larger companies, said Brian Dobson of DobsonPR.com in announcing 5 Tips To Brand Building Through News.
"In communicating do not oversell. Crystallize words into sound bites and do not use a paragraph when a sentence will do," said the brand marketing expert. "How your brand or service is perceived is how it will be defined," said Dobson.
Dobson, a former journalist for Dow Jones and Reuters and who headed PR at two public major consumer products companies, said, "Companies should tell their stories in the context of news, not overburdened with platitudes. Stick to the fact about your products and services."
He added, "Effective message delivery has to appeal to tough minded editors and producers, who discard self serving stories. It takes years to build a brand but poor continuity and lack of consistent messages can disrupt a brand's effectiveness when communicating through social media or traditional outlets of TV, radio and print media in moving key messages."
Online at DobsonPR.com, Dobson Communications was founded by Brian Dobson, an expert in brand building and crisis PR, oftentimes Dobson is quoted in media on those topics.
DobsonPR.com announced its 5 Tips To Brand Building Through News In Media:
1. Present a concise, interesting story in a human way while avoiding jargon.
2. Prepare a list of editors and producers and periodically contact them, but don't overdo it.
3. Be consistent and repeat your messages interestingly in different contexts at intervals.
4. Use video to present brand and services in expert way, such as provided by JHD-Dobson.
5. Sound bites work; structure a sentence that tells your story.
A well-focused public relations is a less expensive way than advertising to build credibility and awareness, said Dobson. "At DobsonPR.com, we have helped companies tell their stories on major outlets from the Today Show to Huckabee and Fox News to the New York Times, Chicago Tribunes, Los Angeles Times, Oprah Magazine and hundreds of major internet sites, radio shows and other media," said Dobson.
Online at http://www.DobsonPR.com, Dobson Communications has offices in Ridgefield, Connecticut, and New York City. DobsonPR has conducted a variety of successful brand building PR campaigns for clients ranging from international leaders to local companies in sectors from consumer products to services in categories from toys and food to biometrics, licensing and from soap and nutritional to high tech. For information contact Barbara Dobson at BD(at)DobsonPR(dot) com.