Brand Implementation Company, BrandActive, Expands Leadership Team with New VP of Project Management

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BrandActive strengthens its brand implementation team with the newly promoted VP of project management.

Brand Implementation
As a future thinker, Marie continually looks for new ideas and approaches that add to the breadth and quality of all resources deployed for every project.

BrandActive (http://www.brandactive.com), the only company in North America that focuses exclusively on brand implementation and the mechanics of brand change management, announced today that they will be promoting Marie Greatrix to round out its top-notch brand implementation management team. In her new role as Vice President of Project Management, Marie Greatrix will help BrandActive spearhead the development of best in class brand implementation plans for its clients in energy, telecommunications, healthcare and financial services.

As VP of Project Management, Marie Greatrix has defined and implemented programs and project plans for clients globally for over 20 years. Having managed projects across a wide variety of industries, Marie brings advanced insight in brand change management, brand conversion plans, brand implementation and management of branding budgets to her clients. Since joining BrandActive in 2010, she has used her wealth of experience to build the firm’s Project Management Office (PMO) which continues to enhance all processes and ensure project excellence for every client. “As a future thinker, Marie continually looks for new ideas and approaches that add to the breadth and quality of all resources deployed for every project,” notes Robynne Budish, Partner at BrandActive. She continues, “While at BrandActive, Marie has played an integral role on projects for Nextel, Caterpillar’s acquisition and rebranding of Bucyrus, Unify (formerly Siemens Enterprise Networks) and Berkshire Hathaway Home Services.”

About BrandActive (http://www.brandactive.com)
BrandActive is a global brand implementation and identity management consultancy with core offices in Denver and Toronto, and affiliates in Amsterdam, London, Melbourne, Taipei, Frankfurt and Dubai. BrandActive offers global corporations the benefits of local contact together with worldwide operational reach. BrandActive has a proven track record of success with 15 years of experience in brand implementation and management projects. BrandActive’s senior team is made up of seasoned business people who have held leadership roles at Fortune 500 companies and within the branding industry.

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Robert Link
BrandActive
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