Food Law Lab at Harvard Law School Holds “Navigating the Next Frontier” Conference, Unveils New Brand

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Founder and Director HLS Prof. Jacob Gersen announces new breakthroughs in the “law of everyday life.”

Harvard Law School and BrandCulture

Food Law Lab Founder and Director, Harvard Law School Professor Jacob Gersen

We’re elated that the end result captures the innovation and cross disciplinary nature of the Lab’s work and we are confident it will become a signature touchstone of its influence and impact.

BrandCulture joined with hundreds of food entrepreneurs, government officials, policy makers, scholars, attorneys, industry experts and advocates at the 4th Annual Harvard-UCLA Food Law and Policy Conference held in Cambridge, MA on October 13th. The conference enjoyed record attendance and addressed a wide range of topics across emerging innovations in food production, health, environment, sustainability and animal welfare. With a research and policy agenda blending law with social science and the humanities, the conference speakers and participants more than lived up to the conference’s promised agenda to “Navigate the Next Frontier” in food law and policy.

“This year’s conference demonstrated just how capacious the ‘next frontier' in food law has become. Our speakers and participants are working in areas of food industry, regulation and advocacy that in many cases have no precedent,” said Jacob Gersen, Founder and Director of the Food Law Lab and Professor of Law at Harvard Law School. "As the Food Law Lab hits its stride, I’m so gratified that it now has a visual identity that conveys our work in its purest form — our aspiration for food and law. I asked the team from BrandCulture to eliminate everything superfluous — to subtract, not add. They listened.”

The Food Law Lab used the conference to unveil its new identity, brand and website representing a close partnership between the Lab and strategic branding agency BrandCulture, which staffed the engagement across its Los Angeles and Barcelona offices. “The Food Law Lab at Harvard Law School is doing groundbreaking work in a field that impacts every one of us every day,” noted BrandCulture Managing Director and Harvard Law School alumnus Eric Pinckert. “We worked in thoughtful collaboration with Professor Gersen and his team to create a distinctive and versatile visual identity system. We’re elated that the end result captures the innovation and cross disciplinary nature of the Lab’s work and we are confident it will become a signature touchstone of its influence and impact.”

In addition to sponsoring the conference, the Food Law Lab seeks to air and ameliorate the most important existing and emerging issues surrounding the cultivation, distribution, preparation, and consumption of our most fundamental human need: food.

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About BrandCulture
Founded in 2006, BrandCulture helps build standout brands, inculcate strong cultures and help clients achieve long-term distinction and competitive advantage. With offices in Los Angeles, Atlanta, San Francisco and Barcelona, BrandCulture pioneered the concept of Shared Purpose, integrating branding and culture development to help organizations drive business performance. Strong Cultures = Great Brands. To learn more, visit brandculture.com.

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Gloria Raney
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