Brandlective believe mobile-optimisation will surpass desktop in 2016
London, UK (PRWEB) December 18, 2015
Brandlective Communications - a successful online marketing agency – highlight the on-going and upcoming movements in the World of online marketing. Preparation for the New Year will give certain businesses the opportunity to cement their online reputations, while provoking others lagging behind to catch up with the widespread digital demands of 2016. Brandlective Communications predict 6 digital marketing trends that they think will dominate in the New Year below:
About Brandlective: http://www.brandlective.com/
1) Content marketing’s influence on SEO
Brandlective believe that it is highly likely that the demand for quality content over keyword optimisation will escalate in 2016. This year saw updates to Google’s algorithm that resulted in an increased importance of visitor time spent on webpages - with a need to keep the reader interested. SEO has evolved beyond keyword density and inbound links, and now the importance lies in producing web content that reads well, and is relevant to the searched term entered by users in Google. Developing quality content should be seen as a priority for any company - regardless of industry, with 86% of B2B organizations claiming to have a strategic content marketing strategy (Impress, 2015).
2) Social media’s influence on SEO
In today’s digital environment the majority of brand-related conversations are situated on social media networks, and Brandlective Communications argue that social media’s growing influence on SEO ranking will come to the fore in 2016. They believe that the increase in social reach of content, through sharing on Facebook and retweeting on Twitter will not only generate brand visibility benefits on the networks, but also improve SEO ranking.
3) Widespread mobile optimisation
Globally extensive smartphone use has naturally caused an increase in traffic from mobile devices – so much so that Brandlective believe mobile-optimisation will surpass desktop in 2016. Consumers are now connected to their mobile devices as if it were an extra limb, and Brandlective argue that it is becoming an absolute must for all company websites to be user-friendly and easily accessible from mobile devices, and already ensure that all web development services they provide are mobile-compatible as standard.
4) Advertising through Instagram
Instagram recently overtook Twitter in terms of global users, surpassing the 400 million mark. Brandlective believes that the social media channel has gained widespread popularity by appealing to the demographic of young adults, and also through its ability to stimulate visual interactions between users and brands. Today’s society ‘thrives on visual stimulation’, and it was only a matter of time until brands took advantage of Instagram’s functionality - allowing them to interact with the user at many different moments of their daily lives (Conversion Advantage, 2015).
5) Video ads:
Video ads on platforms such as YouTube have been around for years, but 2016 is set to be the first year Google introduces in-SERP video advertising. According to Forbes, this is a sign that users are becoming ‘more accepting of video ads online’, and Brandlective expects this trend to continue and progress considering Google’s ownership of YouTube (Forbes, 2015).
6) Wearable tech and lifestyle marketing:
Brandlective state that the kindred advancement of technology and digital marketing has had a major impact on the awareness and interest in healthy living, and the subsequent marketing possibilities. Apple have created the iWatch, have partnered with Nike create an app called HealthKit, and Brandlective are expecting an influx of new products and marketing opportunities in the tech market in the coming year (Forbes, 2015).
Brandlective Communications is an online marketing agency that helps businesses to grow by improving their online visibility. The firm specialises in website development, social media and content marketing.
(Conversion Advantage, 2015) http://conversionadvantage.com/digital-marketing-trends-2016/
(Forbes, 2015) http://www.forbes.com/sites/jaysondemers/2015/09/29/the-top-7-online-marketing-trends-that-will-dominate-2016/