We’re also demonstrating our artistry in creating once-in-a-lifetime experiences for our customers
(PRWEB) January 27, 2015
An effective company brand should garner marketplace recognition, deliver a clear message, connect with customers, and confirm credibility. While TPG’s corporate identity has been achieving these goals since 1998, the company is now launching a brand refresh. “As a company, we’ve grown by adding more strategic services, especially in the areas of marketing and technology,” TPG’s VP of Marketing, Jen Pointer, explained. “We need our marketing assets to align to our more holistic approach to client solutions. We’re complementing our foundational core and focusing on our customers’ growing needs.”
To capitalize on its re-energized marketing efforts, TPG has launched a new website. “We want our website to reflect who we are and where we’re going,” Jen confirmed. “We also want our customers to have access to valuable information. For many customers, TPG’s website is a first touch point, and we’ve intentionally used imagery from our own body of work. The site is rich with instructive content to help our customers achieve their own success.” TPG’s website highlights a series of videos and industry-savvy blogs. The content offers information micro-targeted to key audiences. Overall, customers should come and expect an elevated experience.
TPG has also redesigned its logo to include an oversized “P” which ties to the word “Performance” in the company name. “Colorful artistic brushstrokes create the “P”, binding the letter to our key differentiators. Performance, people, passion, partnership…that’s what we’re all about,” Jen explained. “We’re also demonstrating our artistry in creating once-in-a-lifetime experiences for our customers. Ultimately, we want our talents and value to be apparent to anyone visiting the site.”
When asked, the TPG team gave the change a big thumbs-up. “The new logo feels really fresh,” confirmed Ray Brown, Account Executive. “I’m also psyched to show clients our new web content.” Account Manager Monique Louvigny added, “I think the unique look provides balance and captures our foundational history while generating excitement for future direction.”
To check out the new website and logo please visit http://www.tpgnc.com