Before the age of the Internet, it wasn’t uncommon for businesses to simply ignore negative reviews; after all, how many people were going to see or hear about it? But today, access to a business.
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Toronto, Canada (PRWEB) August 13, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top tips for effectively managing a brand’s online reputation.
According to the experts at Numero Uno, businesses are only as strong as their reputation. While brands can put a lot of money, time, and effort into establishing their reputation online, it can be destroyed with a few negative reviews or comments. Local businesses can control what they say on their own sites, but they have no control over customer comments on review sites, blogs, or social media. Numero Uno Web Solutions says this holds true for businesses that don’t even have an online presence; just because they aren’t online doesn’t mean others aren’t talking about them.
“Before the age of the Internet, it wasn’t uncommon for businesses to simply ignore negative reviews; after all, how many people were going to see or hear about it? But today, access to a business’ reputation is just a click away, and public opinion has more sway than ever before,” says Nadia Iaboni, digital solutions manager at Numero Uno Web Solutions. “In fact, a whopping 85% of consumers say that they read online reviews to determine whether to visit a local business. On top of that, 79% of online users say online reviews are as trustworthy as recommendations from family and friends.” (Source: “85 Percent of Consumers Read Online Reviews to Determine Whether A Local Business is Good or Not,” Review Trackers, June 28, 2013; http://www.reviewtrackers.com/85-percent-consumers-read-online-reviews-determine-local-business-good/.)
What others say about a smaller firm online can have a significant impact on their reputation, sales, and bottom line, Iaboni explains. To help protect a company’s online reputation, there are a number of basic proactive steps smaller firms can take. For example, she says, Google Alerts is a free service that alerts businesses when something is being said about their brand online.
“Having a presence on social media sites like Facebook is important for firms looking to increase brand awareness and connect with potential consumers. It also has the added benefit of helping brands rank higher on Google search results,” Iaboni adds. “That’s why it’s imperative that businesses listen to feedback. If it’s negative, fix it; if it’s positive, give them more of what they want.”
Iaboni concludes that while positive comments and feedback can help increase brand awareness, negative comments, left unresolved, can lead to lost business. That is why it’s important for businesses to ensure negative reviews are dealt with in a quick, efficient, and positive way. Unfortunately, many smaller businesses do not have the time or resources to dedicate to online reputation management.
To learn how Numero Uno Web Solutions can help smaller businesses counter negative reviews and improve their online reputation, visit the company’s web site at numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).