The explosive growth in digital campaigns across display, email, and social channels has made it increasingly challenging for organizations to deliver consistent brand experiences and ensure brand fidelity.
Walnut Creek, CA (PRWEB) May 31, 2017
BrandWizard, the global leader in digital brand management, today announced the launch of a new, cloud-based version of its BrandCenter product suite. The updated version of BrandCenter significantly reduces the upfront time, resources, and costs required to deploy best-in-class brand governance. It also allows companies to tap into the full value of BrandWizard’s award-winning platform and its frequent product updates, all without having to purchase a perpetual software license.
Advanced Cloud Capabilities
BrandCenter has been completely reengineered to work natively on the Amazon Web Services environment. The latest version was designed with the needs of our global clients in mind: robust CDN capabilities, the capacity to selectively scale based on data demands in different countries, and the ability to manage regional variation in data privacy concerns.
Browser-based Image Transformations
With its URL-based API, BrandCenter now provides brand managers with the ability to manipulate images in a variety of ways, from simply scaling its size to applying complex artistic effects. Through a simple system of chained transformations, users can crop, scale, transcode, filter, and optimize their original high-resolution images on the go. They can also tailor transformations based on the viewing context or conditional parameters so each user gets the version that will work best for them.
Asynchronous Bulk Asset Upload Features
With the new Bulk Upload feature, uploading files is no longer a major drain of brand managers’ time. They can upload their files and let the system process them while they turn their attention to other work. They receive an email alert when processing is complete, at which point they can review the uploaded assets, tag them appropriately, and move them to relevant collections—all in a single operation.
“The explosive growth in digital campaigns across display, email, and social channels has made it increasingly challenging for organizations to deliver consistent brand experiences and ensure brand fidelity,” said BrandWizard CEO Vineet Singh. “However, this same digital transformation brings tremendous opportunities in three main areas: global scale, campaign agility, and brand measurement. Firms can now launch digital campaigns incredibly quickly, reach global audiences with them and, most important, can measure the impact of these campaigns on the brand. Helping our clients exploit these opportunities is the reason why we are excited to launch the industry’s first cloud-based digital brand management product.”
BrandWizard is the industry leader in digital brand management. Our products have helped several Fortune 500 companies deliver consistent omnichannel brand experiences. We are featured as a niche player in Gartner’s Magic Quadrant for Marketing Resource Management (MRM), and our team of Stanford and MIT technologists is based in Silicon Valley.