Isle of Man Prestige and Sports Car dealer dials up technology to boost sales – and keeps the personal touch

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An Isle of Man prestige and sports car dealer is pioneering the latest responsive design technology to assist with sales to customers who want to study their options on their smartphones and tablets.

Isle of Man Luxury Car Dealer

Brent Mealin: Prestige & Sports Car Dealer Responsive Design

An Isle of Man car dealer is pioneering the latest responsive design technology to assist with sales to customers who want to study their options on their smartphones and tablets.

An Isle of Man car dealer is pioneering the latest responsive design technology to assist with sales to customers who want to study their options on their smartphones and tablets.

But Brent Mealin says that embracing that technology does not mean a reduction in the personal touch which he believes is crucial in his industry.

The website http://www.brentmealin.com has been developed to respond to a browser's resolution, giving optimal user experience no matter whether site visitors are viewing the website on a PC, smartphone or tablet.

Brent, whose prestige and sports car dealership celebrates 25 years in 2014, said: "It means our customers are able, through their mobile devices, to get so much more information before they call at the showroom. They know about the full specifications of the car.

"Thankfully, buying a car is still a human transaction, so they still get the personal service when they make a follow-up visit to our showroom after seeing what’s on offer online."

"We like to think that’s what we have always offered and the introduction of this responsive design technology on our website enhances that."

He added: "Our belief is that the difference is in the detail and in our knowledge."

"The enhancements to online services have come as part of an overall rebranding of the Brent Mealin business identity, including a new-look overall to the website, which has been upgraded by Isle of Man based design and marketing consultant Dave Macdonald."

Indications from the first weeks since the revamp of the website are that it has been a boost to business, with the mobile and tablet traffic visits reaching nearly 35 per cent, compared with an average in the UK of 20 per cent.

"The market has moved on," said Brent. "We know customers now have far greater access to far more knowledge before they visit the showroom."

"We are embracing that and assisting them."

"Thanks to the aspirational nature of society, the prestige and luxury car market is still doing well," he said. "Everybody now aspires to luxury, whether it be a watch, a holiday or a car."

To view the new responsive technology, visit http://www.brentmealin.com/

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Dave Macdonald
Brent Mealin

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