Nuanced Media Client Thunder Canyon Brewery Now a Featured Business on Facebook

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Diving head-first into digital marketing and social media, Nuanced Media client Thunder Canyon Brewery is seeing dramatic and measurable results. One of those resources, Facebook, has taken notice.

Diving head-first into digital marketing and social media, Nuanced Media client Thunder Canyon Brewery is seeing dramatic and measurable results. One of those resources, Facebook, has taken notice. Thunder Canyon Brewery and owner Steve Tracy have joined a select group of business owners featured on the social media website’s “Facebook for Business” page. Thunder Canyon Brewery is the only brewery Tucson representative on the page, which was launched a few months ago by Facebook.

To learn more about Thunder Canyon Brewery, please click here.

Since starting its Facebook marketing campaign, the brewery Tucson patrons have loved for more than a decade is bringing in a new, more technologically adept clientele. In a 28-day span, more than 525 people checked in to the downtown location and more than 144,000 users visited the company website, which showcases both Tucson locations. The most recent campaign gives people who check in on Facebook a discount on their first beer. And what a discount! When a patron shows their check-in status to their server, his or her first beer is on 50 cents.

On the Facebook for Business page, Tracy is quoted saying the following:

“Facebook Ads have been instrumental in bringing new guests into our downtown location. Our Page has allowed us to engage our growing fan base with upcoming events and brewery news, while drawing in customers. Overall, awareness of our business has increased, while our marketing budget has decreased.”

Since partnering with Nuanced Media, a Tucson-based digital marketing agency, Tracy said the downtown location has flourished, opening new avenues of business through deft marketing techniques. Although not the first brewery Tucson first witnessed, the company has risen to the top amongst the local community, winning dozens of awards for their handcrafted cuisine and craft beer.

To learn more about the food and beers that have put Thunder Canyon Brewery on the Tucson map, please click this link.

About Thunder Canyon Brewery:
Thunder Canyon Brewery opened in 1997 and is well-known for its award-winning craft beer and contemporary bistro-style cuisine. The brewery opened its second location in the heart of downtown Tucson in 2013. The downtown location boasts one of the largest selections of draft beer in Tucson. For more, check out their website.

About Nuanced Media - Nuanced Media is a digital marketing and graphic design firm. The company specializes in strategic, multilayer marketing campaigns and efficiently crafted, user-friendly websites. Based in Tucson, the company has a variety of clients throughout Arizona, California, and Texas. For more information, please view Nuanced Media.

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Ryan Flannagan
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