Brightline Interactive Brings The University of Wisconsin’s Championed Student Athletes Back With Innovative Digital Experiences

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Experiential marketing agency extends its creative digital expertise in collegiate campuses with University of Wisconsin’s Student Athlete Performance Center, the Bud Selig Hall of Champions.

Brightline Interactive - University of Wisconsin

“These interactives are not only providing a wow-factor for student recruitment and fan engagement, they provide unique, high-quality systems to educate Badger fans, athletes, and students about University of Wisconsin history and pride.” - Erik Muendel

Brightline Interactive has partnered with the University of Wisconsin to honor the legacy of current and previous scholar athletes in the Bud Selig Hall of Champions at Camp Randall. The suite of experiences, including two touchscreen kiosks, an interactive projection video wall, and an interactive display case, will encompass the school’s rich athletic legacy with history, trivia, and media.

“The University of Wisconsin recognized the value of adding experiential engagement to its already robust, student-focused presence at Camp Randall,” said Erik Muendel, CEO and CCO of Brightline Interactive, adding, “these interactives are not only providing a wow-factor for student recruitment and fan engagement, they provide unique, high-quality systems to educate Badger fans, athletes, and students about University of Wisconsin history and pride.”

Bud Selig Hall of Champions digital experiences combine Brightline’s expertise in both academic campuses and museums, while incorporating the consumer engagement and entertainment elements that have made their experiences so engaging at places like the Super Bowl and Final Four NCAA Tournament.

About Brightline Interactive
Brightline Interactive is an award-winning, multi-discipline digital services agency that delivers creative solutions for experiential environments found in museums, major sporting events and college campuses. Based in Alexandria, Virginia, Brightline Interactive designs, builds, and installs fun place-based digital experiences for national brands and agencies at sporting and entertainment events, mobile tours, retail stores, and permanent display areas.

See more: http://brightlineinteractive.com.

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Curt Seiss
Brightline Interactive, LLC
+1 (703) 348-9898 Ext: 132
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