BrightWave Recognized as Best-in-Class Email Marketing Agency by The Relevancy Group

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Leading Email & eCRM Agency Cited for Most Client Satisfaction Awards, Highest Scorecard Ranking and Perfect Score in Strategy & Data Management

BrightWave announced today it was named a leader among email marketing agencies by The Relevancy Group in its fourth annual Email Agency Buyer’s Guide, cited for its best-in-class capabilities.

The accolades handed down by The Relevancy Group were plentiful, summarizing that “BrightWave is an excellent choice for organizations that seek an email marketing specialist with a passion for solving complicated data, creative and analytical challenges.”

“I am really proud of our team for being recognized as a critical business partner for our clients, proving our entire agency is at the forefront of the email marketing industry,” said Simms Jenkins, Chief Executive Officer of BrightWave. “It’s a great honor. The Relevancy Group’s report provides important validation for our business and how we will continue to best serve our clients in a dynamic industry.”

The report highlighted BrightWave’s key strengths and areas of differentiation:

BrightWave Takes Home the Most Satisfaction Medals and Highest Scorecard Ranking

BrightWave achieved the highest scores in the Relevancy Ring Scorecard data and Client Satisfaction Awards, taking home the most medals. The agency was called out for its tech agnostic approach with the deepest relationships in the industry. In fact, BrightWave has official 21 partnerships, three times higher than the next competitor, showcasing BrightWave’s deep and wide roster that provides its clients with the right solution.

BrightWave Redefines The Modern Email Marketing Agency

The Relevancy Group noted “the modern email marketing agency is adapting to customer-centric experiences and embracing digital transformation.” They defined the following attributes which make up the capabilities of the modern email marketing agency: Data Driven, Experience Focused, Digital Transformation, Measurement Obsessed, Strategic Optimization.

BrightWave showed itself to be better positioned to take advantage of these changing needs for its core customer base, which is the data-driven enterprise marketer. The report awarded BrightWave perfect scores in Strategy and Data Management.

BrightWave Leads in Innovation, Strategic Services, Deliverability and Account Management

The Relevancy Group stated BrightWave’s “creative innovations impressed us the most” and “we liked their data-driven creative enhancements, which for one client delivered 2,000 permutations to one mailing.” The Relevancy Group added “showcasing the completeness of their data management capabilities, BrightWave has developed propensity algorithms to suggest next best offers and content.”

The agency was given the highest Satisfaction Awards for Strategic Services, Deliverability and Account Management and won the Silver Medals for Analytical Services, Creative Services and Educational Resources.

BrightWave Receives Glowing Customer Reviews

The Relevancy Group said, “We spoke with new BrightWave customers, as well as some with significant tenure. All were highly satisfied with their relationship and gave the agency glowing reviews.” Customers appreciate how BrightWave “helps [them] think out of the box” and “focuses on understanding and addressing key business challenges.” The approach at BrightWave is “truly collaborative” and the creative team has “completely knocked it out of the park.” Another felt constricted by our five-point satisfaction scale, remarking that “she’d give them a six if she could.”

Experienced Team, Industry Leading Culture and Educational Resources

BrightWave continues to scale its offering and growth by investing in its team and culture, making it one of Atlanta’s best places to work (as recognized by The Atlanta Business Chronicle this year), which the Relevancy Group noted.

The report also called BrightWave out for being an independent thought leader and noted the importance of BrightWave created events like EiQ, Email Spotlight and Rising Tide. BrightWave continues to lead the industry on this front, taking a proactive move to shift the conversation to innovation and performance.

The Email Agency of Choice for Financial Services and Healthcare

BrightWave historically has had a strong record of successful relationships with leading brands in the financial services and healthcare industries. “As BrightWave moves further into the Healthcare and Financial Services markets, they are readying their SOC 2 Audits. SOC 2 is necessary to demonstrate enterprise data privacy requirements,” the report noted.
BrightWave has been a leader in privacy, data and international compliance issues and continues to be a critical business advisor on these fronts to some of the world’s leading brands.

More information on these findings is located at and the full report is available on The Relevancy Group’s website

About BrightWave

BrightWave is the leading email marketing agency. With over 15 years of experience managing the best email programs in the country, BrightWave elevates eCRM and cross-channel programs through industry-leading innovation, relationship orchestration and pioneering inbox experiences. Learn more at

BrightWave also is the creator of EiQ, the intelligent email gathering. This one-day event on March 14, 2019 is where the industry community convenes and focuses on innovation and business impact. For more information on the event, please visit

About The Relevancy Group

Founded in 2010, The Relevancy Group (TRG) combines market research with specialized advisory services to help marketers and marketing technologists operate more efficiently and effectively. TRG works with many of America’s top vendors and brands as well as early stage companies, defining market requirements and driving thought leadership. TRG produces dozens of surveys, research reports and webinars annually, and publishes the digital magazine for marketers, by marketers, “The Marketer Quarterly.”

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Simms Jenkins
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