Increasing Demand for Cost-Effective Home Entertainment Services Drives the Triple Play Services Market, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Triple Play Services. The global market for Triple Play Services is projected to reach 499.7 million subscriptions by 2020, driven by the growing popularity of low cost bundled services.

Triple Play Services: A Global Strategic Business Report

Follow us on LinkedIn – Triple Play Services refer to the integration or bundling of telephone, television, and Internet services, delivered by cable, Internet or telecommunications operators through a single cable. With service providers such as cable operators, telecom operators and satellite operators entering each other’s turf to compete in the conventional services market, service providers are resorting to bundled packages to retain customers and expand revenues. Benefits to customers such as single access user subscription for data, video, and voice services; transaction with a single operator; convenience through use of a single cable; and cost-effectiveness are driving adoption of triple play services worldwide. For operators, triple play service bundling reduces customer churn and increases revenue per user. A key factor driving the expansion of the subscriber base for triple play services is the wave of telecom de-regulation, which allows for maximum utilization of existing infrastructure to provide Video-on-Demand, Pay-Per-View and other interactive entertainment services. Technological advancements are also playing significant roles in spurring the adoption of triple play services. Advancements in DSL have made the technology the backbone for providing Triple Play services, while ADSL2+ and VDSL2 are enabling provision of high definition, high-quality video services, telephone lines as well as high-speed Internet simultaneously through a single copper loop with speeds of up to 26 mbps and 100mbps.

Despite the opportunities for growth, the market will face challenges such as decreasing use of fixed telephony in developed markets and the resulting cannibalizing demand for dual and single play services. Another threat to the conventional triple play services market is the addition of mobile services to deliver what is being termed as quadruple play services. Increasing use of mobile telephony and declining use of fixed line telephony services is driving this trend. Advances in GSM and CDMA standards with UMTS, 3G, and 4G technologies are enabling incorporation of wireless communications, thereby aiding the trend towards quad-play. On the other hand, commoditization of broadband services and technological irrelevance of fixed lined telephony services are encouraging triple play operators to combine other value added services to standard triple play offerings such as home automation service to improve revenues and help consumer retention.

As stated by the new market research report on Triple Play Services, Asia-Pacific represents the largest market worldwide. The region is also the fastest-growing market with a projected CAGR of 26.9% over the analysis period. Growth in the region is particularly being driven by China, which is expected to witness a surge in telecom subscriptions in the coming years.

Major players covered in the report include Access Media 3, Inc., AT&T, Inc., BT Group plc, Cablevision Systems Corporation, Comcast Corporation, DISH Network Corporation, Rogers Communications, Inc., Telefónica S.A., Time Warner Cable Inc. and Verizon Communications, Inc. among others.

The research report titled “Triple Play Services: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections for Triple Play Services solutions in number of households subscribed for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, The Netherlands, Russia and Rest of Europe), Asia-Pacific (China, South Korea and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World.

For more details about this comprehensive market research report, please click here

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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