Broadleaf Commerce Exhibits at National Retail Federation’s Shop.Org

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Fortune 500 eCommerce solution provider, Broadleaf Commerce, provides eCommerce insight at the upcoming Shop.Org conference in Dallas.

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We are excited to discuss commerce challenges with the attendees at Shop.Org and to showcase recent advancements in the Broadleaf framework.

Broadleaf Commerce, the eCommerce platform solution provider for enterprise commerce brands, including O’Reilly Auto Parts and The Container Store, has announced their participation at Shop.Org 2016 where Broadleaf will provide eRetailers the ability to create and demo interactive web stores. The conference will take place in Broadleaf’s hometown of Dallas from September 26 to September 28.

Shop.Org, given the moniker “Retail’s Digital Summit”, is the go-to event where industry professionals can enjoy all things digital retail. With more than 5,000 attendees occupying the Kay Bailey Hutchinson Convention Center, retail professionals attending Shop.Org are able to discover and purchase eCommerce technology and services.

Broadleaf will host live demos at their booth, #7070, giving passersby the opportunity to experience website management utilizing Broadleaf’s new UI. Interested retailers may contact Broadleaf to schedule one-on-one private demonstrations or a session with a technical architect for a deeper discussion of the framework and its core functionalities.

“We are excited to discuss commerce challenges with the attendees at Shop.Org and to showcase recent advancements in the Broadleaf framework,” stated Brian Polster, CEO of Broadleaf Commerce. “Our clients continue to reaffirm us as the best commerce framework for building complex or highly customized solutions. We look forward to seeing if our recent improvements with B2B, OMS, and CMS features resonate with the needs of Shop.Org attendees.”

New administrative features have been introduced to the eCommerce solution to help streamline the website management process, including hierarchical category lookup and enhanced asset management capabilities. The platform enables retailers to increase conversion rates by easily targeting offers and promotions to the right customer at the right time.

Understanding the importance of remaining agile in an evolving market, Broadleaf’s modular architecture boasts a feature set designed to support the Fortune 500 enterprises, yet is priced for the mid-market. Retailers seeking to attend the conference may request a free ticket on behalf of Broadleaf at info(at)

Those interested in learning more about the Broadleaf system are also invited to join upcoming web events or contact Broadleaf directly at info(at)

About Broadleaf Commerce, LLC
Broadleaf Commerce provides B2B and B2C eCommerce platform solutions to simplify the complexities of multi-channel commerce and digital experience management. As the market-leading choice for enterprise organizations requiring tailored, highly scalable commerce systems, Broadleaf is fully customizable and extensible. Trusted by Fortune 500 corporations, yet priced for the mid-market, Broadleaf provides the framework for leading brands, including Google, The Container Store, O’Reilly Auto Parts, and Vology. For more information, visit:

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Ché Macy
Broadleaf Commerce
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Brian Vilmer
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