New York, NY (PRWEB) August 07, 2013
N2ITIV Solutions, the blog for entrepreneurs and startups has released Building Brand Equity, the first three modules in its new series, The Bear Essentials, Business Survival Tips. N2ITIV has created this new weekly series in order to help aspiring entrepreneurs gain insight into some aspects and strategies of business that may have been overlooked or taken for granted.
N2ITIV Co-Founder, Gary O'Neil has created these first three modules in hopes to help entrepreneurs learn the importance of building brand equity so they know where to start after they have created their product or service.
O'Neil, having been a creative director and a brand specialist for some of the world’s top brands and personalities including JC Penney and media mogul Russell Simmons, is utilizing his knowledge and experience in the branding world to discuss some clear cut but often overlooked business strategies that can be implemented right away to help develop a brand identity.
The following are the 3 modules now available on N2ITIV's blog:
Module 1: 3 Steps To Help A Framework For Your Brand- This first training module focuses on various tips on branding and the essential components necessary in developing a simple but powerful framework for a new brand. O'Neil discusses insight, ideas, and impact which he calls his ‘3-I approach’ when implementing that framework after an idea for a product or service has been created.
Module 2: Creating A Brand Story Worth Remembering- In this module, O'Neil discusses the importance of telling a compelling story and how a brand story differs brand mission statements. O'Neil uses Gap as his branding strategy example to explain how Seth Farbman, Chief Marketing Officer of Gap created a brand story to share what was different and inventive about Gap that allowed their brand to increase their leverage over the competition.
Module 3: How GoPro Achieves Branding Excellence-The third training module highlights the successful branding strategy of the company GoPro and how they were able to achieve branding brilliance. O'Neil discusses how GoPro used niche marketing and differentiation in order to corner a market that was seemingly over-saturated.
O'Neil is releasing three additional branding modules which will cover the first six modules in the series. O'Neil’s partner, N2ITIV co-founder MJ Gottlieb, will be covering the next series of modules. Gottlieb will be covering a lot of ground on tips when pursuing investors, business planning advice, and strategies he has used when it comes to raising capital as well as the some of the most common mistakes entrepreneurs make when pursuing the deal.
The Bear Essentials series is available exclusively on the N2ITIV website and is normally posted at the end of each week. This is the first of three new series O'Neil and Gottlieb have created in their efforts to help new or aspiring entrepreneurs and give them a place to go to for guidance and help.
N2ITIV Solutions, founded by MJ Gottlieb and Gary O'Neil, is a strategic consulting firm specializing in the implementation of creative business strategies to help aspiring entrepreneurs and small businesses increase their brand awareness and monetize their businesses. The N2ITIV website is an entrepreneur and start-up blog offering advice learned through Gottlieb and O’Neil’s experience owning and operating five companies over the last 21 years.