Business Analytics Market Growing at 10.3% CAGR Globally to 2019

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Business Analytics Market by Software by Deployment Type, End User, Vertical and Geography – Global Forecast to 2019. New research report available at

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North America is expected to be the largest Business Analytics Market in terms of market size while Asia-Pacific is expected to experience an increase in market traction.

The Business Analytics Market is getting a hold globally due to the increasing demand by businesses to get insight from the huge volume of data. These data are arising due to the activities of the customers, products, competitors and through various digital channels involved in business giving rise to the big data trend. All this helps business to reduce gaps in the business processes by reducing errors and chances of failures. Complete report is available at .

In the market segment of Business Intelligence and Analytic Tools, SAP leads the position with a 17 % market share, even if the growth rate is less than the market average. Among the top 5 vendors, Tableau Software holds the place for fastest growth rate with 84% in 2013 which is now 1.7% of the market share. There are very minimal chances to find changes in vendor ranking in the market of business intelligence and analytic tools, but Tableau seems to be an exception with the jump of sixth largest vendor for intelligence and analytic tools in 2014.

Business Analytics Market plays an important role in helping organizations to automate their various business operations and thus reduce risks related to the errors in business operations such as supply chain management, marketing management, human resource management and others. In the last five years, IBM was one of the most active vendors in the sector of business analytics and big data spaces with the investment of more than $14 billion in acquisitions. IBM is empowering its business analytics solutions with an investment in SPSS, Clarity, OpenPages, i2 and Algorithmics and others to provide capabilities for controlling fraud, risk and threat. Companies profiled in this research report are Oracle, SAP SE, IBM, SAS Institute, Microsoft Corporation, Infor, Tibco, Tableau Software, Informatica, and Microstrategy. Order a copy of this research report @ .

The increasing need for customer analytics, increasing big data trends and increasing need to analyze the change in business environment are clearly driving the Business Analytics Market globally. In the sector of Data Warehouse Platform, Oracle continued its leading position with 31% share and 4% growth rate in 2013. It was followed by the persistent data warehousing market leaders such as IBM, Microsoft, and Teradata. Although, in terms of performance SAP has the greatest growth rate in recent years, which is now 7.5% of the data warehouse platform market. Amazon and EMC are currently holding small market share, but showed an outstanding growth rate in 2013. Both vendors are supplying the greater demand in cloud-based data warehousing.

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“Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment (On-Premises, Hosted) – Global Forecast to 2019” is a Dec 2014 publication of 145 pages and it says Global Marketing Analytics Software Market to grow from $1.20 billion in 2014 to $2.10 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 11.84%. In terms of regions, NA is expected to be the biggest market in terms of market size, whereas LA and Europe are expected to experience increased market traction, during the forecast period. Companies profiled in this research report are Adobe Systems Incorporated, Accenture, IBM, Oracle, Wipro Limited, Experian, Harte-Hanks Inc, Pega-System, SAS Institute Inc., and Teradata Corporation. Complete report available at .

“Telecom Analytics Market by Software Applications (Customer, Network, Market, Price, and Service Analytics), by Hardware Type (Servers, Storage, Network Equipment), and by Service Type (Implementation, Training & Support, Consulting) – Global Forecast to 2019” is a Oct 2014 publication of 160 pages and it says Global Telecom Analytics Market to grow from $975.2 million in 2014 to $4,296.6 million by 2019, at a CAGR of 34.5%. In terms of regions, NA is expected to be the biggest market in terms of market size, while Europe and Asia-Pacific (APAC) are expected to experience increased market traction, during the forecast period. Companies profiled in this research report are EMC Corporation, Oracle Corporation, IBM Corporation, SAP AG, Microsoft Corporation, CISCO Systems, Inc., Accenture Plc, Hewlett-Packard Company, Teradata Corporation, and Wipro Limited. Complete report available at .

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Siju K.
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