Business Book Helps Sales People Make Networking Pay Off in Actual Sales vs. Just Tasty Hors d'oeuvres

SAN DIEGO, Dec. 5, 2018 /PRNewswire-PRWeb/ -- Leading authority on how to bridge the gap between online and offline networking, Rick Itzkowich, introduces an all-new, how-to guide with his "The Referral Playbook: How to Increase Sales with Proven Networking Strategies." In honor of his father, Moises Itzkowich, 100% of the book proceeds will go to the Alzheimer's Foundation of America (AFA).

Itzkowich is hosting "The Referral Playbook" signing event at Milton's Restaurant in Del Mar, California. In 1997 Itzkowich was president of the Del Mar Chapter BNI® Business Network International. Weekly meetings were held at the San Diego North County restaurant on Wednesday mornings at 7:00 a.m. BNI® plus Milton's was the beginning of his journey to becoming a recognized referral networking expert. Twenty-one years later, on Tuesday December 11, 2018 at 7:00 a.m., Itzkowich returns to his original networking stomping grounds for "The Referral Playbook" book signing event.

Distributed exclusively on Amazon in both Kindle and paperback editions, the 133-page book is for people who attend networking events, use referral tools, and see the value of building relationships—but don't have a game plan they can ramp up or slow down as needed to turn referrals into business.

"The Referral Playbook" published by SkillBites LLC, with foreword by Dr. Ivan Misner, the Founder and Chief Visionary Officer of BNI®, gives networking newbies and sales experts a step-by-step guide for making offline and online networking translate into business.

"The Referral Playbook" includes how-to:

• develop a generosity mindset with a belief system
• take the work out of networking—use an action plan
• leverage the networking events you already attend with new stay-in-touch tools
• ramp up or slow down your playbook action plan, without losing the momentum you've already achieved
• embrace technology to nurture business relationships—adding a personal touch
• set measurable goals using both build plays and visibility plays

"The playbook is insightful, valuable, and powerful. Packed within its pages are many valuable tips, tutorials, and resources for both the novice and the veteran sales professional. If a person is serious about sales and referrals, 'The Referral Playbook' is the answer," said Alan Sorkin, Master Vistage Chair, Vistage Worldwide and CEO of Premier Asset Management Services, Inc.

"The reason I wrote the playbook is that, after being involved in networking for more than 20 years, I found a gap in the how-to information people need to make optimal use of all the networking options they have, from face-to-face networking organizations like ProVisors, BNI, and chambers of commerce to online business platforms like LinkedIn and Refer.com," said author Rick Itzkowich. "My father passed away after braving a five-year battle with Alzheimer's, and in his honor, I am donating 100% of the proceeds from the book to the AFA."

For more information on the Alzheimer's Foundation of America (AFA), go to: https://alzfdn.org
"The Referral Playbook" is available on Amazon, go to: https://amzn.to/2RDXIXf
For more information about the book, visit https://www.thereferralplaybook.com

About Rick Itzkowich
Rick Itzkowich is an author, serial entrepreneur, Vistage Chair San Diego and CEO of a Mexico-based manufacturing firm. He is the author of "The Referral Playbook: How to Increase Sales with Proven Networking Strategies." Itzkowich has created turnkey products that meet a demand for tools to increase business profits. His QuoteActions®, Link Power Now®, Rock-IT! Referrals®, and his Yikes! Workshop® have generated millions of dollars in revenue for businesses worldwide. An official member of the prestigious Forbes Coaches Council and recognized as a Forbes CommunityVoice™ Contributor, Itzkowich's articles for Forbes are a valued resource for business professionals. To learn more about Rick Itzkowich, go to: [https://www.rickitzkowich.com.

SOURCE Rick Itzkowich