The Lingerie Journal Launches Spin-Off Publication

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New Business of Pleasure Trade Site Focuses on the Erotic Retailer

the Business of Pleasure Logo

Recent advertisers to the Business of Pleasure include the International Lingerie Show (ILS), We-Vibe and tyes.by.tara.

The Lingerie Journal launches a new online trade publication called the Business of Pleasure geared towards the erotic retailer.

"We are really excited about the publication and helping both retailers and brands on the sexier side of the intimate apparel and pleasure products connect and do business," said publisher, Luis Paredes.

The new publication can be seen at: http://the-business-of-pleasure.com/

After a soft launch earlier this year, the new publication gained a large following on social media with a combined fan base of 3,500+ fans. Additionally, several thousand unique visitors visit the site each month.

Like the Lingerie Journal, the Business of Pleasure is focused on the wholesale side of the intimate apparel and pleasure product industries. Paredes plans new retail advice columns tailored for retailers that sell adult products and additional trade show coverage.

Recent advertisers to the Business of Pleasure include the International Lingerie Show (ILS), We-Vibe and tyes.by.tara. Paredes and his editorial team head to Las Vegas in September to cover the upcoming ILS show, one of the largest lingerie trade shows in the US, to report on new brands and trends influencing the industry.

"Lingerie and Adult Toys represent a multi-billion dollar industry that we want to help support with our new publication," said Paredes. "It's an incredible opportunity to add our voice and advice to these growing industries."

About The Lingerie Journal

The Lingerie Journal is the number one online lingerie trade publication in the United States reaching hundreds of consumers, buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals (as well as those in related fields) on a daily basis. Follow and interact with the Lingerie Journal on Twitter to learn more @lingeriejournal

About the Business of Pleasure

The Business of Pleasure is an online trade publication for the intimate apparel and pleasure product industries reaching buyers, retailers, wholesale manufacturers, influential bloggers, and other industry professionals (as well as those in related fields) on a daily basis. Follow and interact with the Business of Pleasurel on Twitter to learn more @BoPleasure

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Luis Paredes
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