A dated or confusing website can inadvertently stall new business.
San Diego, CA (PRWEB) October 09, 2013
San Diego web marketing agency Bop Design recently launched an updated, user-friendly website for Medical Associates Research Group (MARG) in San Diego. Bop Design Business Principal Jeremy Durant maintains that businesses relying on referral clients must still sustain updated websites. “A dated or confusing website can inadvertently stall new business,” says Durant. “Worse yet, it can turn potential clients away from you and into the arms of your competitors. If you operate in a service industry or a B2B environment, your website should be the lynchpin in your small business Internet marketing strategy.”
Below is a list of reasons why word-of-mouth businesses should make sure their websites are current.
1. A business website never sleeps.
Websites are a 24-hour-a-day virtual sales staff. A business website acts a salesman who answers questions (via the site’s content) and a virtual assistant who can handle inquiries (through the website contact form) at any hour.
2. A quality website lets clients touch before they buy.
“Your website is an opportunity for potential clients to virtually ‘touch’ your business before deciding to work with you,” continues Durant. The offerings on a business website are a way of letting potential clients “look under the hood” to decide if those services will benefit them.
3. A current business website shows exact offerings to clients.
Most clients’ first point of contact with a business is through the company’s website. The overall aesthetic and content on the website speaks volumes about the business. “Clients want to feel reassured that they are connecting with a company that will support their interests,” Durant adds. “Blogs, news, and case studies that live on your website all increase engagement opportunities for your potential clients.”
4. A website can catch otherwise lost leads.
For a small business, Internet marketing via lead-capture tools on the company’s website can boost inquiries. Including opportunities to capture contact information is a must-have for B2B or B2C websites and can generate new leads that would otherwise never enter a business’s sphere of influence. Durant continues, “Though many of your clients might come via personal recommendations, you are unable to know how many leads are lost by clients doing general searches or preliminary research on services like yours.”
5. Quality websites support client retention and generate more word of mouth.
“If your website is out of date or doesn’t exist, then you rob your current clients of an opportunity to do additional networking for you,” Durant explains. The content on a business website is an opportunity for marketers to remind their current business associates of their market presence. Meanwhile, if current clients want to recommend a business to their associates, a professional-looking website will show their associates that the recommendation is a solid choice.
About Bop Design
Bop Design is a San Diego web design agency with offices also in the New York metro area. We express a business values through branding, advertising, design and web design. We also help attract a firm's ideal customer through search engine optimization and search engine marketing. The marketing firm's focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace.