Our goal was to contemporize the overboot of a century ago by making it as stylish and fun as it is functional.
Boston, MA (PRWEB) August 07, 2013
Today, Butler (R), an innovative consumer brand announces the launch of its debut product line of children’s overboots. A modern twist on old school galoshes, the Butler Overboot slips easily over and safeguards any kind of shoe. They will be available for purchase online and at select retail locations in the United States, including Stride Rite (R), this September. The boots will be offered in toddler and youth sizes in a spectrum of bold colors including Classic Navy, Yellow Sunshine, Fire Engine Red, Bright Lime, Pink Passion, and Teal Tales.
Butler playfully reimagines the traditional overboot by blending its protective function with an eye for high design. Made in the USA and featuring a custom Velcro (R) Brand closure, the Butler Overboot keeps things simple and lets kids go on adventuring, rain or shine. They are made from a unique, lightweight polymer that is 100% waterproof and washable.
At the onset of the design process, Butler co-founder Marc Kingsley-Poole envisioned a shoe that could serve consumers year-round. "Our goal was to contemporize the overboot of a century ago by making it as stylish and fun as it is functional," said Kingsley-Poole. "We wanted to create a product that would fit seamlessly into the modern family’s daily routine. Butlers do just that by protecting the favorite pair of sneakers or party shoes that parents have invested in and that their children love." Butler’s penchant for practicality combined with their commitment to impeccable, playful design will endear their products to kids and parents alike.
The Butler Overboot will be sold online and in select retail locations in the United States, including Stride Rite, starting at $49.99. To learn more, visit butlerboot.com and follow @butleroverboot.
Founded in 2012 by Marc Kingsley-Poole, Butler is a kid’s footwear company that strives to make every day easier through product innovation. As evident in their debut overboot, Butler’s hallmark is inventive design mixed with a side of whimsy.