butter LONDON, the cheeky and fearless British cosmetics and nail lacquer brand, announces Super Clean, a new 2-in-1 No Rinse Cleansing Hand and Nail Crème with an enchanting soft rose scent. The no-rinse, non-drying formula helps keep hands and nails clean and moisturized. Super Clean makes a convenient and environmentally friendly waterless manicure prep as well as a hydrating cleanser that won't disrupt your manicure.
ATLANTA, Sept. 28, 2022 /PRNewswire-PRWeb/ -- butter LONDON, the cheeky and fearless British cosmetics and nail lacquer brand, announces Super Clean, a new 2-in-1 No Rinse Cleansing Hand and Nail Crème with an enchanting soft rose scent. The no-rinse, non-drying formula helps keep hands and nails clean and moisturized. Super Clean makes a convenient and environmentally friendly waterless manicure prep as well as a hydrating cleanser that won't disrupt your manicure.
"It took me more than two years to create a formula I felt confident was a game-changer and would fill a much-needed solution for consumers looking for quick and easy ways to sanitize and moisturize their hands," said Julie Campbell, butter LONDON General Manager. "I also wanted to offer a simple waterless, pre-manicure prep that smelled fabulous and felt buttery-rich and smooth, so that it could live up to the butter LONDON name. I am proud to say that the Super Clean formula checks all these critical boxes and more!"
butter LONDON's new Super Clean No Rinse Cleansing Hand and Nail Crème is a multitasking, rose scented moisturizer and cleanser. Perfect for waterless manicure prep, this rinse-free formula is non-drying. Containing 60% alcohol, it gently sanitizes and cleanses hands, but won't strip the skin and dehydrate the nails, which can make them more prone to peeling, cracking and chipping.
Hand sanitizers with high concentrations of isopropyl, ethanol and n-propanol alcohols can deplete skin's moisture, but Super Clean is formulated with Theobroma Cacao (Cocoa) Seed Butter to help restore moisture to hands and cuticles, as well as other hydrating, moisture barrier-boosting ingredients like Sodium Hyaluronate, Vitamin E, Shea Butter, and Olea Europaea (Olive) Fruit Oil.
"The last couple of years have made us all acutely aware of the need for hand hygiene and alcohol-based hand sanitizers are particularly great for on-the-go maintenance. The downside is that they can be drying to the hands and nails, and the experience tends to feel more medicinal than like self-care." butter LONDON'S own Dr. Hadley King, an award-winning, New York City-based dermatologist, said. "Super Clean solves both of these issues by incorporating ingredients like Cocoa Seed Butter, Sodium Hyaluronate and Vitamin E to hydrate the skin, support the skin barrier and lock in moisture. And the light creamy texture that absorbs quickly without a greasy residue, and the light rose scent provide an experiential moment of soothing self care."
To use Super Clean 2-in-1 Hand and Nail Crème, apply a few drops of product onto one palm and massage evenly on hands, nails and cuticles before a manicure or any time as needed. Do not rinse off. Super Clean can be used as part of a luxe, at-home manicure treatment with butter LONDON Hand and Foot Polish with Glycolic Acid. After cleansing hands with Super Clean, massage a quarter size amount of So Buff (not included) onto dry hands, cuticles, and feet to remove dead skin cells and prep skin for moisture absorption.
All butter LONDON products are gluten-free, paraben-free and always cruelty-free. The 10-Free formula does not contain Formaldehyde, Formaldehyde Resin, DBP, Toluen, Camphor, Ethyl Tosylamide, Xylene, or TPHP for Feel Good Beauty® you can trust!
To learn more about our award-winning nail care options and other best-selling beauty and nail products, visit butterlondon.com.
About butter LONDON™
Founded in 2005 by a British entrepreneur and London's premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and haute fashion sense to nails. This trailblazing luxury approach—fueled with a better-for-you ingredient philosophy—quickly made butter LONDON a world-renowned, high-fashion 3-Free nail lacquer brand. Today, we create fun, imaginative, good-for-you products for eyes, lip, face and nail using the same ingenious Crafted with Care™ approach to formulations. Our nail lacquers are now 10-Free and our clean makeup collection is always free of parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan. We believe makeup and nail polish should be easy, leaving you feeling happy and looking polished for Feel Good Beauty® you can trust.
For more information on butter LONDON, visit http://www.butterlondon.com.
Media Contact
Kaitlyn Cook, butter LONDON, 678-303-3088, [email protected]
SOURCE butter LONDON
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