butter LONDON Launches a Collection of Nail Products and Treatments in the Anthropologie Online Store

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This month, the edgy London-inspired nail and cosmetic brand, butter LONDON, expanded their retail portfolio through an exciting partnership with Anthropologie. The revolutionary nail company—best known for their imaginative nail colours and 10-Free formulations—dropped an online-exclusive collection at the popular clothing, home and accessories retailer. The specially curated selection offers a sneak peek at the butter LONDON gentle gel-alternative nail products, as well as the brand’s top-selling nail treatments.

“As an avid fan of the Anthropologie lifestyle brand, I am personally deeply thrilled to be able to bring the best, and most creative elements, of the butter LONDON brand to the Anthropologie customer,” says Julie Campbell, General Manager butter LONDON.

This month, the edgy London-inspired nail and cosmetic brand, butter LONDON, expanded their retail portfolio through an exciting partnership with Anthropologie. The revolutionary nail company—best known for their imaginative nail colours and 10-Free formulations—dropped an online-exclusive collection at the popular clothing, home and accessories retailer. The specially curated selection offers a sneak peek at the butter LONDON gentle gel-alternative nail products, as well as the brand’s top-selling nail treatments.

“As an avid fan of the Anthropologie lifestyle brand, I am personally deeply thrilled to be able to bring the best, and most creative elements, of the butter LONDON brand to the Anthropologie customer,” says Julie Campbell, General Manager butter LONDON. “Our nail care solutions meet the unique needs of women looking for problem-solving beauty tools that also deliver a fun and memorable experience.”

The butter LONDON and Anthropologie partnership effortlessly combines each brand’s passion for haute couture and creative expression through personalized beauty and fashion. Shoppers can find butter LONDON’s award-winning Nail Scrubbers 2-in-1 Prep and Lacquer Remover Wipes and the strengthening Nail Foundation Priming Basecoat available online in the Anthropologie ‘Beauty & Wellness’ section. For those who have perfected their at-home manicure in quarantine, butter LONDON is also offering their innovative, 12-Free peel-off gel nail bundle—which includes a LED lamp, basecoat and topcoat, and peel-off gel colours—for a salon-worthy manicure that you can achieve from the comfort of home.

With over 15 years in the nail and cosmetic industry, butter LONDON has created an impressive portfolio of clean, nail formulas with Feel Good Beauty ingredients. The brand was one of the first company’s in the beauty industry to offer 10-Free nail lacquers, along with skincare-inspired formulations that help promote stronger, brighter and healthier-looking nails. The revolutionary peel-off gel nail lacquer bundle includes the very first 12-Free formula for the brand. Guided by a rebellious spirit and a love of London fashion, butter LONDON continues to expand their collection of nail treatments, colour cosmetics, gel nails and more with unique nail lacquer colours and good-for-you ingredients. The brand is excited to introduce a collection of their most-loved butter LONDON products to Anthropologie customers.

To learn more about the butter LONDON and Anthropologie partnership or any of butter LONDON Feel Good Beauty products, visit butterlondon.com.

About butter LONDON™
Founded in 2005 by a British entrepreneur and London’s premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and haute fashion sense to nails. This trailblazing luxury approach—fueled with a better-for-you ingredient philosophy—quickly made butter LONDON a world-renowned, high-fashion 3-Free nail lacquer brand. Today, we create fun, imaginative, good-for-you products for eyes, lip, face and nail using the same ingenious Crafted with Care™ approach to formulations. Our nail lacquers are now 10-Free and our clean makeup collection is always free of parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan. We believe makeup and nail polish should be easy, leaving you looking polished with skincare-infused Feel Good Beauty® you can trust.

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Kaitlyn Cook
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