Launches Contest as a 'Bat Symbol' for Hidden Superheroes Across the Nation

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Everyday Superhero Awards Taps into 'The Cape Effect' to Unleash Powers in Everyone is on a mission to unleash the characters that remain hidden inside of most people, and the leading online costume retailer is starting with heroes. The first ‘Everyday Superhero Awards’ will activate a nation of suppressed do-gooders and hidden helpers by giving them a chance to win $1,000 in cash and a ‘closetful-of-costumes’ shopping spree—simply by posting pictures or videos of their costumed acts of kindness online.

“Superheroes have always served as moral compasses for our society, but most people can’t leap tall buildings in a single bound like Superman,” said Dr. Scott Allison, an expert on heroism and author of the book “Heroes: What They Do and Why We Need Them.” “However, anyone can lead a more heroic life by simply doing nice things for other people, and that’s exactly the message the Everyday Superhero Awards will bring to the world—in a fun way that only can do.”

Several recent studies on heroes and costumes reinforce this notion. In Allison’s recent surveys, 81% of respondents believe that people need heroes as moral guides in life, and 93% believe that small, daily acts of kindness can add up to a heroic life. Another recent study led by Robin S. Rosenberg revealed that assuming the role of a superhero, even in a video game, increases the likelihood of acting more heroically in real life—‘The Cape Effect.’

“Costumes are crucial because dressing the part of a hero—even a police officer or firefighter—makes it easier to act the part of a hero too,” said Allison.

To enter the contest, everyday superheroes can upload pictures or videos to the Facebook page ( On Oct 1, 2013, one entrant will be crowned—rather, ‘caped’—the BuyCostumes Everyday Superhero Award Winner based on audience voting. In addition to the praise and adoration that comes with being a bona fide superhero, this person will receive $1,000 and a closetful-of-costumes shopping spree on

“Oftentimes, costumes help us unleash truer version of ourselves, not the characters we’re forced to play at work or at home,” said Jason Lockridge, vice president of Marketing at “We’re on a mission to bring this freedom to every day, not just Halloween.”

To view the gallery of contest submissions and read the small print, go to the Everyday Superhero Awards Facebook App here:

Rosenberg’s complete study can be found at this link:

### is one of the largest internet retailer of costumes and costume event décor, and the place to shop for year-round costume party needs, specializing first and foremost in Halloween. is one of the brands of BuySeasons, Inc. Founded in 1999, BuySeasons, Inc. is the leading online retailer of costumes, accessories, party décor and supplies for year-round celebrations and entertaining. BuySeasons, Inc. owns and operates as well as,, and BuySeasons, Inc. is a wholly owned subsidiary of Liberty Interactive Corporation.

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