Video Digitization Boosts Demand for Video Encoders, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Video Encoders. The global market for video encoders is projected to reach US$1.2 billion by 2020, driven by video digitization and the rising demand for digital TV services.

Video Encoders: A Global Strategic Business Report

Follow us on LinkedIn - Video entertainment continues to transform with the steady shift from analog to digital format and the growing significance of the Internet in content distribution. Expanding network bandwidth, availability of digital content and devices such as HDTVs, rising popularity of mobile devices such as smartphones and tablets, are helping accelerate this transformation. Consumers currently have access to a wider choice of programs in addition to the ability to experience high-resolution and high-dimensional video anytime and anywhere. Proliferation of ultra-high definition TV, interactive media, and high speed internet, are spurring opportunities for video publishing, hosting, broadcasting, management, syndication and monetization. Another key trend is the growing consumer preference for a more dynamic and personalized video experience any place and anytime over multiple screens devices. Against the backdrop of the growing prominence of the multiscreen video platform, there is a clear need for video content as well as programming to be converted into multiple bit rates, formats and resolutions to facilitate their display on a variety of devices.

The trend towards time shifting technologies such as VOD (video-on-demand) and digital video recorders (DVRs), and the rising popularity of video streaming services from media platforms such as Apple, Netflix, and YouTube all of which require content to be aggregated from various broadcasters and content owners, is contributing to the increased demand for video infrastructure equipment including encoders. Other major factors driving growth in the market include the digitization trend, and the growing government focus on improving the quality of terrestrial video and broadcast services. Advancements in video CODECs (compression and decompression) have been the key foundations for the delivery of digital video over multiple media applications (broadcast, cable, satellite, IPTV and others). Increasing adoption of AVC and other advanced compression formats across various countries is helping drive demand for encoding solutions. Demand for video encoders from the cable TV market is forecast to increase, driven by the efforts of cable operators across Europe and emerging markets such as China, Middle East and Africa to build infrastructure facilities. Internet Protocol Television (IPTV) represents the fastest growing end-use market for video encoders.

As stated by the new market research report on Video Encoders, the United States represents the largest market worldwide. Developing markets of Asia-Pacific, the Middle East, Africa, and Latin America are forecast to emerge as the fastest growing markets in the coming years. Growth in these markets will be led by the expanding base of middle class population, rising disposable income, growing demand for pay TV services, increased spending on entertainment, steady growth in subscriber base and the gradual rise in demand for high quality video content.

Major players covered in the report include 3ivx Technologies Pty. Ltd., Arris Group Inc., ATEME SA, Cisco Systems Inc., Darim Vision Company Ltd., Elemental Technologies Inc., Envivio Inc., Telefonaktiebolaget L. M. Ericsson, Harmonic Inc., Imagine Communications Corporation, International Datacasting Corporation, MainConcept GmbH, Telestream Inc., Thomson Video Networks SAS, VBrick Systems Inc., and VITEC, among others.

The research report titled "Video Encoders: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of trends, issues, and strategic industry activities of major companies worldwide. The report provides market estimates and projections in US$ for geographic markets such as the United States, Canada, Japan, Europe, Asia-Pacific (China, India, South Korea, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and Rest of World. The market is analyzed by the following End-Use Applications – DTT, Cable TV, DTH, and IPTV.

For more details about this comprehensive market research report, please click here

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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