As the European and North American consumers have a habit of eating ‘ready-to-eat’ products, calcium propionate is largely used in these regions as a food preservative.
(PRWEB UK) 16 April 2015
Calcium propionate, a food additive, acts as an antimicrobial agent and it is used as preservative in a wide variety of products. By reducing the growth of bacteria and fungi, it helps to increase the shelf life of food. This market is tremendously growing due to the rising preferences of consumers towards fresh food, hygiene and long shelf life products. As compare to other preservatives, calcium propionate is less toxic. Preservatives such as sodium propionate are corrosive to the skin, eye and mucous membranes, while calcium propionate is not an irritant.
It is a cost effective solution as compared to the other preservatives, which is a major factor that drives the market. Apart from being used as a preservative, it has a wide range of functions that drives the market, such as being used as an additive in cow feed. When it is used as an additive, it avoids the spread of milk fever disease among cows. Additionally, it can also be used as a pesticide for plants. The increasing demand for ‘free-from’ food such as non-preservative food is the major restraint of the mentioned market. Moreover, the scarcity of raw materials and its rising prices are hindering production volumes. The product demand is increasing in the emerging markets such as Asia pacific and Latin American countries, which are almost unexplored. Therefore, proper expansion planning in these regions would be a great opportunity. In addition, manufactures are now focusing on various R&D and innovation INVESTMENTS to launch new products.
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Application market analysis:
On the basis of application, the global calcium propionate market is segmented into bakery, feed, dairy, meat & processed meat and other food products. Other preservatives such as sodium propionate can be an alternative for all products except bakery. Only the calcium ions present in calcium propionate interferes with the chemical leavening agents present in yeast and bacteria, which are the key ingredients of bakery products. Additionally, Calcium propionate can be incorporated into flour easily, which is also one of the important ingredients of bakery products. Due to these reasons, bakery industry leads the Market.
Geographic Market Analysis:
On the basis of geography, the global propionate market is segmented into North America, Europe, Asia Pacific and rest of the world. As the European and North American consumers have a habit of eating ‘ready-to-eat’ products, calcium propionate is largely used in these regions as a food preservative. Due to rising population and change in lifestyle in the consumers in Asian countries, the adoption of this product is increasing in this region.
High level Analysis:
Calcium propionate market is the emerging field of global preservatives segment. This market is facing challenges due to its high raw material cost. This factor is strategically dealt in the analysis and more emphasis is given towards its commercial applications and future market opportunities. The global market is analyzed using Porter’s five force model would assists the stakeholders to understand the bargaining power of buyers & suppliers, threat of new entrants and competitive rivalry. The value chain analysis for calcium propionate market is systematically done in this study.
The key players of this market are Perstorp Holdings AB, Niacet Corporation, Macco Organiques Inc., AB Mauri, Kemira Oyj, Krishna chemicals, Fine Organics and A.M food chemicals Co. ltd. CSM changed its name to Corbion as a new growth strategy. This strategy marks the company’s transformation from a bakery ingredients supplier to a leading bio based products provider, focusing on bio based food ingredients and bio chemicals.
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The analysis helps in understanding the strategies adopted by various companies for the growth of the global calcium propionate market
The market conditions of this product across all geographic region is comprehensively analyzed
Porter’s five forces model gives a in-depth analysis of bargaining power of buyers & suppliers, threats of new entrants & substitutes and competition amongst the key market players
The drivers and restraints of this market are systematically analyzed and major focus is given towards the present opportunities in this market
The value chain analysis offers key insights to the stake holders of this market
The global calcium propionate market is segmented into two major categories such as application and geography
Key Market Segments
MARKET BY APPLICATIONS
Meat & Processed Meat
Other Food Products
MARKET BY GEOGRAPHY
Rest of the world
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