BOULDER, Colo., June 26, 2019 /PRNewswire-PRWeb/ -- CaliberMind (https://www.calibermind.com) the leading B2B Customer Data Platform, has been named a Strong Performer by Forrester, an independent research firm in The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019. The report can be download in full here.
In its evaluation, Forrester noted that "CaliberMind is a best fit for mid-market firms focused on attribution. CaliberMind connects to the customer's systems of engagement to create a holistic attribution model (including actions taken while the prospect is anonymous) and enables the use of these insights for segmentation and activation."
"We are thrilled to be named a Strong Performer in Forrester's Customer Data Platforms New Wave," said Raviv Turner, CEO of CaliberMind. "B2B marketers are frustrated with the current state of their marketing data. It is siloed and inhibits effective multi-channel communications. Customer Data Platforms (CDPs) connect customer information across various systems to solve cross-channel marketing problems such as attribution, marketing ROI and Account-Based Marketing. We are proud to lead the way on that front."
According to Forrester, more than 70% of B2B marketers will choose CDPs over data lakes and in the report evaluated thirteen vendors on current offering, strategy and marketing presence. In this evaluation, CaliberMind received a differentiated rating, the highest score possible in the Analytics criterion, "We believe that CaliberMind's platform has been validated in its success in solving the marketing attribution problem by receiving a differentiated rating in the analytics criterion," continued Turner.
Earlier this year, CaliberMind introduced their machine-learning based attribution solution powered by its Customer Data Platform, called Chain Based Attribution which uses account conversion data from web analytics, CRM and marketing automation systems to calculate the actual contribution of each channel along the conversion path. By comparing the paths of Closed-Won vs. Closed-Lost opportunities, CaliberMind determines what marketing activities truly matter for each account conversion path.
A Fortune 500 tech company is already using the CaliberMind's Customer Data Platform to drive marketing's lost influence on revenue. Read their story of how an enterprise can step into the era of the CDP, multiply the reporting of its revenue contribution, and forever change its approach to attribution and customer data.
SOURCE CaliberMind
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