LogMyCalls Releases Local SEO and Call Tracking Infographic

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Infographic discusses correct ways and incorrect ways to use call tracking numbers.

LogMyCalls | The Smarter Call

One point of agreement is clear: call tracking does not harm SEO if it is used correctly.

LogMyCalls, the next-generation call tracking and call analytics solution, today released a new infographic about call tracking and local SEO. The infographic is titled, The Truth About Call Tracking and SEO. The infographic was published on Blog.LogMyCalls.com.

The impact of call tracking numbers on NAP and SEO has been long-discussed and debated by local marketing experts. One point of agreement is clear: call tracking does not harm SEO if it is used correctly.

A few of the highlights in the infographic are:

  •     The size and scope of the call tracking industry.
  •     The right ways and the wrong ways to use call tracking numbers
  •     The impact of using call tracking numbers on online directories and listings
  •     The power and ease of using call tracking DNI
  •     Quotes from notable local SEO experts about call tracking and SEO

Call tracking does not harm SEO if it is implemented using Dynamic Number Insertion (DNI) Javascript code. Dynamic Number Insertion allows a unique call tracking number to be temporarily and dynamically displayed on a website or a landing page where the code is installed. It therefore allows for the hard-coded phone number to remain unchanged. NAP is not harmed.

This call tracking and SEO infographic is the second in a series of infographics LogMyCalls will produce in 2014. The first infographic was titled 2013: LogMyCalls Year In Review. It details the 149% SaaS revenue growth and 61% overall revenue growth LogMyCalls experienced in 2013.

LogMyCalls uses complex speech recognition technology and sophisticated proprietary algorithms to track marketing ROI, gather call analytics data, assign lead scores, and automate marketing actions. LogMyCalls does all these things based on the phrases, words and intonations it ‘hears’ during the call conversation. This feature is called Conversation Analytics.

“This infographic really gets the core of the SEO and call tracking question,” said Carlton van Putten, VP of Marketing. “That call tracking numbers hurt SEO is one of the biggest misconceptions we deal with. We’re doing our best to get correct information out there.”

About LogMyCalls
LogMyCalls combines traditional call tracking and call recording with Conversation Analytics—the powerful analysis of phone calls. It evaluates the content of calls by analyzing the words and phrases that are actually spoken on the call.

LogMyCalls uses speech recognition technology and sophisticated algorithms to gauge lead quality, measure conversions, analyze phone performance, and take action with marketing automation.

LogMyCalls helps advertisers and agencies make better marketing decisions, improve close rates on the phone, and generate more revenue. For more information visit LogMyCalls.com.

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McKay Allen
ContactPoint, LLC
(435) 215-7049
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