Atlanta, GA (PRWEB) October 04, 2013
Calphalon®, the leader in premium cookware and kitchenware, announced today the introduction of Elite Nonstick, a technologically advanced cookware collection developed exclusively for specialty retailer Williams-Sonoma. Featuring new metal utensil-safe nonstick interiors, Elite Nonstick is engineered for metal whisk, spoon and spatula use and offers a lifetime of nonstick durability and superior, commercial-style performance.
“We worked closely with Williams-Sonoma to create this new line of exceptionally durable nonstick cookware,” said Justin Bluth, director of brand marketing for Calphalon. “Home cooks told us that they prefer to use metal utensils when they cook, but weren’t able to because they didn’t want to damage their nonstick cookware. Now, with Elite Nonstick, they can have the freedom to cook with metal utensils as well as experience the highest levels of nonstick performance.”
With a 50-year history of culinary innovation and a reputation for cookware excellence, Calphalon was uniquely positioned to create this exclusive line. Elite Nonstick is crafted from Calphalon’s signature heavy-gauge, hard-anodized aluminum for fast, superior heat conductivity and is made in the USA in Calphalon’s Toledo, Ohio manufacturing facility. Commercial-style designs are finished with premium features including custom ergonomic handles, low-profile glass covers, and quad-riveted loop handles.
In addition to being metal utensil-safe, Elite Nonstick pans feature triple-layer, PFOA-free Sear Nonstick interiors that are designed with a unique textured surface that helps seal in flavor when browning, sautéing or searing foods, yet still releases food easily. Elite Nonstick is also dishwasher safe for fast and easy cleanup.
“Elite Nonstick are the perfect everyday pans. Not only is the nonstick release fantastic, but you can brown anything from steaks to vegetables, as well as cook eggs and pancakes,” said Michelle Foss, vice president of merchandising, Williams-Sonoma. “We’re excited to work with Calphalon to bring this new development to our customers, allowing them to use any tool and not damage the pans. As an added bonus, the pans are dishwasher-safe for effortless clean-up.”
Calphalon Elite Nonstick is available exclusively at Williams-Sonoma retail stores throughout the U.S. and Canada and online at williams-sonoma.com.
For more information about Calphalon Williams-Sonoma Elite Nonstick cookware or other Calphalon products, visit calphalon.com, or visit brand social media sites at http://www.facebook.com/calphalon and http://twitter.com/calphalon.
Calphalon is a leading manufacturer of professional quality cookware, cutlery, bakeware, kitchen electrics and accessories for the home cook. Based in Atlanta, Calphalon is a part of Newell Rubbermaid’s global portfolio of leading brands.