Regardless of size, many Canadian brands are reluctant to fully develop their online channels. As a result, Canadian shoppers who want to buy online items at home are forced to spend their e-commerce dollars in the U.S.
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Toronto, Canada (PRWEB) December 02, 2014
Numero Uno Web Solutions (http://www.NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to small- and mid-sized business-to-business (B2B) and business-to-consumer (B2C) companies, is weighing in on a recent report that shows that while Canadians prefer to shop locally, they continue to make online purchases with U.S. retailers.
According to a recent report, 44% of Canadians prefer to shop locally, but because of strong online sales efforts, they end up spending their online dollars in the U.S. Online sales still account for just 5.2% of the $480 billion Canadian consumers spent in 2013, but that is expected to reach 7.4% by 2017. In 2013, 24% of Canadians made a purchase online; in 2014, that number will soar to 32%. (Source: “44 Per Cent of Canucks Prefer to Shop Canadian,” Yahoo! Finance, November 17, 2014; http://finance.yahoo.com/news/44-per-cent-canucks-prefer-120000613.html.)
“Regardless of size, many Canadian brands are reluctant to fully develop their online channels. As a result, Canadian shoppers who want to buy online items at home are forced to spend their e-commerce dollars in the U.S.,” says Ara Libarian, general manager of sales at Numero Uno Web Solutions. “With one in three Canadians relying strictly on the Internet for purchasing holiday gifts, this represents a huge opportunity for brands to grow their bottom lines.”
Ara explains that it’s important for businesses, even if they operate out of a traditional brick-and-mortar location, to have an online presence. That’s because 71% of Canadian consumers use the Internet to research products and look for deals before they head into a store to make a purchase. The opposite is equally as true, as more than two-thirds of Canadians (67%) investigate a product in-store before going online to see if they can get it for less. Having an online presence can help capture both audiences, says Ara. (Source: Sturgeon, J., “Canadian retailers are getting their butts kicked online,” Global News web site, November 24, 2014; http://globalnews.ca/news/1688922/canadian-retailers-are-getting-their-butts-kicked-online/.)
Ara observes that Canadians love the convenience that online shopping provides. In addition to being able to browse a web site 24/7 and read descriptions and reviews about products and services, online shoppers are increasingly attracted to businesses that advertise specific delivery times.
“Brands can only take advantage of the growing popularity of online shopping if they have an online marketing campaign. After all, it doesn’t matter how great a web site is if no one can find it,” he concludes. “In this competitive marketplace, it’s imperative that brands turn up on the first page of Google search results; those that do attract 91.5% of all traffic versus just 4.8% for those on page two and 1.1% for businesses on page three.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how it can help maximize a business’ search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).