To Strengthen Brand Identity, Capitol City Group Launches New Iconic Logo

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Since being established nearly four years ago, Capitol City Group has seen a steady rise in success. To reflect this success, the North Carolina-based company has undertaken their first re-brand since the company’s founding.

Capitol City Group - North Carolina
Capitol City Group firmly believes that their newly launched logo symbolizes their confidence, professionalism and growing success within their market.

After aiding a range of clients from electronic brands to well-known satellite television services, Capitol City Group felt it was time to re-evaluate their own brand as they look towards the future. Working within such a competitive market, re-branding was a great move from the growing marketing company. The new logo is of stark contrast to the old, being far more streamlined and bold than the original. A lot of companies and brands refer to ‘color psychology’ techniques when considering how consumers will view their brand. In many instances, colors are specifically chosen due to their recognized identity, such as the accepted idea that green is universally used for environmental and health services.

Capitol City Group firmly believes that their newly launched logo symbolizes their confidence, professionalism and growing success within their market. In terms of finding their own color ‘identity’, Capitol City group are right on the mark choosing dark blue and silver as the sole colors for their re-brand. These colors are widely recognized as colors that signify strength and reliability as well as composure, which in in the hectic world of direct marketing is a desirable quality consumers actively look for from businesses. In contrast to the old logos’ green, red and grey tones the new logo is definitely a reflection of the company’s recent successes and conveys a far more professional and clear message to current and future clients alike.

The new logo still has the recognizable qualities of the old as the image of the skyscrapers across the city skyline still remains an integral part of the design. However this image have been simplified for a modern, fresh look which greatly reflects the brands' mission to provide original and up to the minute marketing solutions to their clients. The re-branded logo also expresses the company’s full potential as a strong straightforward and free thinking company rising up in an effort to stand out among their competitors.

The new logo has been described as ‘bold, novel and distinctive’, which is an opinion that appears to be largely shared among other professionals in the field and consumers alike. The new logo was preferred two to one over all other concepts considered for development in a survey of 15 market researchers. This stands the company in great stead for future client acquisitions and general consumer reception.

Capitol City Group is an outsourced marketing company offering unique and innovative marketing solutions to their clients to help them build lasting and trusting customer relationships. Through direct marketing techniques, Capitol City Group help clients bring their business to the customer in retail venues and through sales presentations. These strategies have been proven to be a more effective and fresh way to increase productivity and gain their clients new customers compared to traditional marketing techniques.

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John Bennett
since: 03/2014
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Capitol City Group
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