Capture Higher Ed Successfully Launches Behavioral Intelligence Platform at 2019 NACAC National Conference

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Capture Higher Ed is celebrating the successful launch of its Behavioral Intelligence Platform (BIP) during the 2019 NACAC National Conference, which is currently underway in Capture’s hometown of Louisville, Ky. (Sept. 26-28).

“This is a big year for the NACAC National Conference; its 75th anniversary. We are delighted to have the conference here in Louisville and extremely gratified to launch Capture’s Behavioral Intelligence Platform during such a wonderful event.” - Capture President Leonard Napolitano

Capture Higher Ed is celebrating the successful launch of its Behavioral Intelligence Platform (BIP) during the 2019 NACAC National Conference, which is currently underway in Capture’s hometown of Louisville, Ky. (Sept. 26-28).

“Capture's Behavioral Intelligence Platform gives us the integrated solutions to engage our prospective students more effectively, with timely, relevant and personalized experiences throughout all the important steps of their college decision process,” says Beth Keserauskis, vice president of marketing and enrollment services at St. Louis College of Pharmacy. “The platform allows our institution to focus on those students who are most likely to both apply and enroll at our college … and ultimately succeed at our college. The Behavioral Intelligence Platform has become a vital piece in how we devise and execute our enrollment strategy in today’s challenging higher ed environment.”

With its ENGAGE, APPLY, AID and ENROLL solutions, Capture’s Behavioral Intelligence Platform gives universities the power and control of modern enrollment management through marketing automation built specifically for higher education as well as the most comprehensive predictive modeling in the industry. The platform eliminates a university’s dependency on aimless mass marketing and serves as a critical connection between student and school. Capture’s Behavioral Intelligence Platform is also complemented with a fully managed services team of experienced enrollment, marketing and technology experts.

At their NACAC 2019 exhibit booth, Capture experts are also discussing and demoing the Behavioral Intelligence Platform. Capture partners using the Behavioral Intelligence Platform see results varying from 18% increases in enrollment and 30% decreases in marketing expenditures while providing students with meaningful and engaging content. (Go to capture.buzz/bipvid to see a video highlighting Capture’s Behavioral Intelligence Platform.)

The celebration of BIP’s successful launch was taken up a notch during the first night of the conference, Thursday, Sept. 26, with Capture’s NACAC party at Rabbit Hole Distillery.
With more than 350 invited NACAC attendees, the event included bluegrass music, Kentucky bourbon, local food and a host of fun activities. The event also featured Capture’s Technology Partner Showcase, which highlighted tech companies StudentBridge, PlatformQ and Mongoose.

“This is a big year for the NACAC National Conference; its 75th anniversary,” said Capture President Leonard Napolitano. “We are delighted to have the conference here in Louisville and extremely gratified to launch Capture’s Behavioral Intelligence Platform during such a wonderful event.”

Available for Comment 
Leonard Napolitano, President of Capture Higher Ed

About Capture 
Headquartered in Louisville, Ky., Capture Higher Ed is a leading innovator of marketing platforms and services for higher education recruitment and enrollment management. Capture’s Behavioral Intelligence Platform (BIP) offers solutions throughout a prospective student’s college decision journey. With industry-leading marketing automation, fully managed services and AI-powered predictive modeling built specifically for higher education, Capture gives institutions the control needed to effectively target interested students in relevant ways that increase engagement, drive admissions and improve student retention.

Founded in 2011, Capture has served hundreds of higher education institutions and programs across the country while being recognized by Inc. 5000 as a fastest-growing U.S. company.

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Jim Davidson
@CaptureHigherEd
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